John Ito: Brand Manager in Los Angeles, CA

Efficiently plans, strategize, and execute brand vision ● Developed and executed brand marketing/communication strategy across multiple platforms increasing revenue 200% to LY in 2 years (DTC and B2B) ● Digital marketing: SEO, A/B testing, funnel marketing, Email, SMS, ecomm analytics ● Created and managed production calendar improving delivery to market by 6 weeks ● Created and managed SKU strategy and assortment to improve turnover and inventory position ● Product development: boardshorts, outerwear, fleece, pants, walk shorts ● Created go to market strategy and calendar ● Worked with and directed outside digital ad and PR agencies ● Collaborated with Vast Team Manager in leveraging athletes during promotions and converting their audiences to customers ● Logistically supported my Team Manager and athlete roster on all trips ● Acquired travel visa's for our foreign athletes ensuring all required documents are met ● Ensure all spending is tracked and adjusted for ● Performed weekly and monthly business analysis tracking and reporting KPI's ● Negotiated a partnership with MLK Jr. Community Hospital supporting frontline workers with apparel and supporting their employee mental health program through surfing

Grow brand metrics, product, and partnerships ● Plan and execute brand communication strategy across multiple platforms ● Create sku plan and guide product development to stay within target costs ● Establish new partnerships/collaborations and manage deliverables ● Create and execute activations/experiential/events calendar

Community Manager - Efficiently operates retail functions and executes events that connect the brand with the community ● Coordinate all tasks necessary to efficiently run a pop-up retail experience from a positive inventory and revenue position ● Provide insight on product movement and feedback to DTC and Design Teams via re-caps/meetings ● Develop strategies with Retail Ops Team to keep costs within budget as the Community Space evolves ● Communicate with Marketing/Product Teams on delivering key Hurley Brand Experiences via Printing Press, workshops, and athlete meetings ● Plan with Sports Marketing, run of show and communicate athlete involvement/participation during Hurley Surf Club activations (At the beach and in the brand space) ● Experiential/event marketing planning and programming: US Open of Surfing

Energy Coordinator - From planning to execution, support team on events to exceed consumer experience ● Events: US Open of Surfing, Agenda, Hurley Pro: Trestles, Pendleton Woolen Mills ● Communicate inter-departmentally project needs, and ensure all project objectives are met ● Support event partner/vendors to ensure all obligations agreed upon are met, and successfully deliver Hurley Brand experience ● Athlete liase for internal retail experiences and external consumer facing executions ● Product specialist, delivering key seasonal products to Hurley Brand influencers and athletes ● Co-lead on Metro Link partnership, executing Hurley Brand digital, experiential and retail marketing

Buying Coordinator- Ensure SKU counts and assortments reflect the inline retail buying strategy ● Understand the marketplace, market mapping, and how DTC informs its market/consumer ● Support brand decisions in marketplace ● Deliver consumer right assortments that accelerate demand for Hurley/NikeSB ● Provide season performance feedback via monthly recaps ● Managed SKU count and focused on key categories to drive profitability and growth ● Evaluate risk VS reward on inventory positions for Hurley, NikeSB and third party brands ● Order entry and maintenance