CREATIVE DIRECTOR

Creative & Design

for the Services Marketing Org. with focus on the App Store business.
Main responsibilities include cross-functional partnerships to develop multi-platform marketing campaigns and original content creations for our digital channels and platforms. Others include, overseeing the holistic creative
development and vision for the App Store brand, translating marketing objectives into clear creative strategies, resource
planning, day to day work flow management and implementing strategic alignment across all initiatives.
• Successfully led campaign launch of the newest product from Apple, Apple Arcade, across ATL & Digital
channels, CRM and organic social channels ensuring integrated consumer experience.
• Spearheaded the new brand positioning for the App Store.
• Collaborated with Sr. Directors and Brand Strategist in defining the marketing plan, strategy and goals.
• Development of communication plan, messaging structure and content plan.
• Supervising and providing creative guidance to the team for successful launch and delivery.
• Maintain overview on industry trends, emerging tech, consumer insights, qualitative and quantitative
creative research and testing.
• Building and recruitment of the internal creative team along with managing their career development.

OF BRAND DESIGN & BRAND EXPERIENCE, at Samsung Electronics America for the NA GEO.
Main responsibilities included working with the Chief Creative Officer to execute a unified voice, look and feel
for the Samsung brand across multiple categories and for ATL, BTL & Digital creative executions.
• Developed a consumer journey and experiences across multiple consumer touch-points.
• Developed concepts and provided creative/ art direction for Samsung's flagship product campaigns and launches for:
Samsung Galaxy S8, QLED TV, Samsung Bixby, Samsung Service Apps and Samsung Collections
• Developed of new content types and user experience for samsung.com
• Established internal creative review process.
• Collaborated with Sr. Director to unify the look & voice for the Home and Appliance category.

HEAD

for the NA GEO with a focus in NYC, LA, CHI and Toronto territories.
Responsibilities included establishing and diversifying partnerships across all functions and categories to create
unique campaigns and stories with emphasis on building brand awareness and product innovation storytelling.
• Oversaw creative development and executions with external creative agencies and copywriters.
• Collaborated with Sr. Directors and Managers across all functions in defining consumer journey, marketing plan,
strategy and goals.
• Provided creative and art direction utilizing photographers, artists, illustrators, typographers across all related
communication mediums and physical spaces from events to retail.
• Developed creative strategy and overarching concept to effectively produce engaging campaigns.
• Developed seasonal concept for categories and guided the creative executions throughout the year ensuring consistency.
• Management day to day work flow with internal creative contractors.
T. 646 554 0602 / E. jdmoon77@me.com // W. johnmoon.net

BRAND DESIGN ART DIRECTOR

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john moon: CREATIVE DIRECTOR

john moon

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