JOHN NITE: Vice President Design | Global Creative Director in San Marcos, CA
JOHN NITE
Vice President Design | Global Creative Director
San Marcos | United States
Skills
No information
Industries
Bike
Lifestyle
Snow
Work experience
Fanatics, Inc.
Vice President Design | Global Creative Director | 03/2020 - Current
Self
Consultant | 01/2003 - Current
YEEZY - Calabasas, CA -2019
VP, Creative - The Mountain - Keene, New Hampshire - 2018
-Directed Product Line Management and Merchandising
-Directly responsible for defining and managing the Marketing assets to meet the Company's Brand vision and increase the Brand's consumer and wholesale reach, revenue needs, and engagement.
-Key component of the Senior Management Team.
SVP, Product - Avalanche - Poway, CA - 2015-2016
-Oversaw Merchandising and Design of apparel, accessory, and equipment offering for multiple brands based in combat sports and martial arts.
Chief Design Officer / Co-Founder - Wearable Wellness - Poway, CA - 2014-2015
-Start-up "Pioneering Smart Clothing" with a patented process and utilizing exclusive wearable technology
-Oversaw the Design and Development of smart fitness apparel that improves health by supercharging weight loss and detoxification.
JINX
VP Creative / Product | 01/2016 - 09/2017
-Lead the global product planning, merchandising, development, and execution for J!NX video game Licensing, J!NX Brand, J!NX Pro, and eSports Design Teams. -Partner with the President and CEO to lead the Creative Directors’ efforts in defining and demonstrating the Brand’s creative vision for Apparel, Accessories, and Toys -Work closely with Sales to maximize assortments for multi level distribution including Mass (Walmart/Target/Old Navy), Mall Specialty (Hot Topic), and International (EU/SA/Asia)
Under Armour
Design Director | 09/2011 - 06/2013
-Grew revenue every quarter by at least 20% in key item and category drivers through style analysis and improvement, unique applications of Brand technologies, and conception of higher price point collections with elevated performance, look, and feel
-Re-established fastest growing category of Golf by pushing to evolve the design aesthetic while subscribing to the athletic mantra of increasing performance
-Assembled cross-category team to reinvent Outerwear category for the Brand through defined end use, athlete input, and working closely with overseas manufacturers resulting in new $100 million plus business opportunity
-Provided design leadership for Sochi Olympic event products for United States athletes
The North Face
Design Director | 01/2008 - 08/2011
Led the Action Sports Research and Development Team responsible for the global Mens and Womens product that met the functional needs of the consumer and was within target margin for the business
-Worked closely with athletes to innovate product performance, features, and aesthetic to capture younger ski and snowboard consumers and invent award winning products
-Widened Brand exposure with casual sportswear offering by presenting more fashion trend driven styles, edgier patterns, and graphic artist collaborations
-Formulated new revenue opportunities through activity end uses of mountain biking and surfing to create year-round business and open unexplored market distribution
DC Shoes, Inc.
Global Director Product Line Managers | 01/2006 - 01/2008
Consumer and category expert driving product initiatives and leading Merchandising, Design, and Product Development to guarantee achievement of Brand and apparel Domestic, South America, Europe, and Asia business objectives
-Briefed and assorted collections as the sole Merchandiser of Young Mens, Juniors, and Youth apparel and accessories that resulted in increasing sales by over 50%
NHS, Inc.
Merchandising Manager | 01/2004 - 01/2006
Sole soft goods Merchandiser coordinating multiple brand product programs including Independent Trucks, Santa Cruz, and Nor Cal for one of the original skateboarding and action sports companies
Fox Racing
Product Manager | 01/1998 - 01/2001
Ultimately responsible for Merchandising, Design, Development, and Marketing of entire bike apparel and gear category of mountain bike and BMX