Associate Brand Manager - Rotational Program

Top Management

• Led product development and market analysis for multiple FIJI Water sustainability product innovations resulting in the introduction of rPET to FIJI Water products. Managed operations and finance teams to achieve accelerated timeline
• Managing a $1MM marketing campaign for the launch of the new Wonderful Pistachios No Shells flavors. Working with the creative agency, sales, eCommerce, and operations. The launch is set to exceed comparable product launch benchmarks
Cross-Functional Project Management
• Led the brand team's COVID cross-functional taskforce and presented findings to leadership. Insights from the taskforce
resulted in significant strategy shifts and findings were presented at the international sales meeting
• Defined the employer brand strategy for The Wonderful Company (TWC) with the internal strategy group and creative
agency. Determined how employer brand should be positioned differently for employees, growers, retailers, and consumers
• Managing TWC's agency, development team, and legal to design and implement a new Wonderful Pistachios website
Data Analysis
• Made strategic recommendations to maximize the impact of FIJI Water's $40MM marketing budget based on evaluation of performance across TV, Digital, Print, PR & Events, and Trade advertising in the brand planning process
• Conducted a landscape analysis for a new brand launch. Reported analysis of the market, competitors, and size of opportunity

CUCINA AJRB (www.cucina-ajrb.com) Fine dining experience and supplier of kitchenware and DIY cooking kits Los Angeles, CA

Brand Management MBA Intern

Marketing Director

Find out detailed information about John Olson, Associate Brand Manager - Rotational Program 

John Olson: Associate Brand Manager - Rotational Program

John Olson