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Head of Strategy and Account Services

Marketing & Sales

Leading West Coast Account Services team in efforts supporting client portfolio of more than 12 Sports, Higher Education and Consumer Product clients. Providing brand development and marketing strategy services.

Leading teams to develop and execute marketing and e-commerce initiatives for clients. Services include go-to-market planning, media strategy, communication planning, brand strategy, e-commerce operations, CRM, social media, branded content development, influencer marketing, print and video, global expansion, and partnership marketing. Work with brands such as KOZM Apparel, Diamond Supply Co, Troy Lee Designs, NextGen, and American Electronic Resources.
- Led 9% YoY growth with Diamond Supply Co e-commerce business through new integrated strategy
- Created product sell outs and 30M media impressions leading Diamond Basquiat collection launch 


Chief Marketing Officer 

One Distribution, SUPRA Footwear KR3W Denim, Orange County, CA. 7/2013 – 11/2014
Growing gross sales globally as well as improving business AUR, AOV and contribution margin. Full P&L accountability for suprafootwear.com and kr3wdenim.com. Oversee all E-commerce operations globally. Lead teams in multiple countries develop, manage assortment, market, and operate regionalized stores. Responsible for technology development roadmap and project management, quarterly communication planning, merchandising, advertising, email marketing, social media, content development, affiliate marketing, shopping engines, customer service, fulfillment and forecasting. Present quarterly plans and results to board and executive management and speak weekly with private equity owners. 
-	Repositioned the channel to focus on leading product, exclusive offerings and eliminating discounting tactics. 
-	Managed platforming RFP process for kr3wdenim.com e-commerce and launched in time for back to school.

Global Director of E-commerce and Digital Marketing

Find out detailed information about John Ward, Head of Strategy and Account Services in Los Angeles, CA

John Ward: Head of Strategy and Account Services in Los Angeles, CA

John Ward

Pepperdine University