Jolanta Bak: Design Manager, Marketing & Creative Services I

Non-profit cardiovascular organization focused on research and education. Design Manager, Marketing & Creative Services I June 2021-Present • Hire and manage a team of graphic designers. • Provide creative and strategic guidance and direction. • Overseeing the creation and execution of marketing, promotional and other materials. • Improve the efficiency and effectiveness of the production process. • Lead the creation for all assets including websites, display ads, eblasts, print ads, etc. • Establish and manage production timelines and project workflows for the designers. • Ensure consistency of branding across all media platforms, channels, and media types. • Lead the development of custom event application for iOS and Android. • Lead UX in conjunction with vendor. • Supervise the creative development of products and campaigns (design, pre-press to press, show decor, interactive media, wireframes, concept statements, logos, social media interaction, web designs, brand assets, etc.) from start to finish. • Collaborate with Directors and Managers to make recommendations regarding content, format, and design. • Work with CRF Center for Education team to test, refine, and roll-out effective integrated marketing campaigns and messaging for all conferences and virtual education. • Translate the needs of internal stakeholders into strategic designs that accomplish goals, while adhering to brand standards. • Collaborate and communicate clearly with marketing and web project managers to keep everyone informed of the status and timelines of important projects.

Developed, designed concepts, and implemented ideas through all phases of design execution, including print, digital, website, app design, motion graphic/video, on-site signage, branding, etc. • Provided creative direction and managed a Jr. Graphic Designer. • Maintained brand consistency across all media platforms, channels, and media types. • Worked collaboratively with other designers, web developers, copywriters, vendors, and management. • Managed multiple projects and prioritized work with project management tool to meet all deadlines. • Any other related duties as assigned by management.

September 2006 - December 2014 • Developed and designed graphics for all media platforms from start to finish. • Worked both independently and directly with the management team to brand and market companies. Marketing materials included: • Logo Design, Stationary, Business Cards, Post Cards, Brochures, Flyers, Marketing Kits, Gift Cards, Ads, Trade Show Displays & Banners, In-store and Window Graphics, Booklets, Calendars, Web Graphics, E-Blasts, Digital Marketing, Promotional Items, Package Design, etc. • Maintained and updated the company's website with current projects. • Worked on project budgets to give clients the best product. • Edit, retouch and color correct photographs. • Responsible for proof checking, preparing/supplying files for printer and press approvals.

• Responsible for laying out and paginating tabloid style newspapers. • Designed ads. • Retouched photographs. • Finalized and converted files to print-ready PDFs.