Jolena Sterner: in Portland, OR
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Work experience
Kroger
Buyer - Toys, Bikes, Indoor/Outdoor Games | 04/2017 - 07/2019
Buying for up to 2,800 Kroger stores and responsible for sales, GM and turn goals. Managed inventory, promotions, advertising and merchandising. Oversaw Assistant Buyer and Buyer Support positions and worked to promote.
Accomplishments:
-Grew mature Mattel Hot Wheels sales +$1.8M, +23% and +$205K in GM$ in first year.
-Developed consolidated Movie Buying process to streamline to one office. Drove sales of $8.3M in fiscal
2018.
-Led cost of goods (COG) negotiations for all major toy vendors. Achieved $1.2M in cost savings for fiscal
2018 and increased coop funding from 4% to 6% of cost receipts for Seasonal Toy category.
Fred Meyer / Kroger
Buyer - Newborn, Infant & Toddler Apparel | 03/2013 - 04/2017
Buyer for 135 Fred Meyer and 175 Kroger Marketplace stores, responsible for sales, GM and turn.
Same basic summary as Buyer - Toys.
Accomplishments
-Drove sales of $225M, increased sales over LY and plan for three consecutive years. Achieved through
new promotions, focus on fresh assortments and impactful pricing messages.
-Saved +$7M at cost on private label brand (Kids Korner) through shrewd negotiations, streamlining
fabrics and consolidating vendors. Increased IMU% from 76.7% to 79.8% on static retail items.