Jon LaPan: in Trabuco Canyon, CA

Face of New Era SoCal; Developed, managed, and maintained account based for the premier cap manufacturer in the world with MLB, NFL, NBA and other licenses; Responsible for key accounts in DTLA generating over 10+M in sales annually. Key Achievements: • Increased sales revenue by 800% bringing in $3.2M in sales the first year developing a territory of 17 accounts with $390K in business to 80+ accounts and earning the New Era Cap Co. Rookie of the Year sales award. • Delivered $6.3M in sales the following year increasing account base to 95 accounts and earning the New Era Cap Co. Chairman's Club sales award increasing sales by 200%. • Accomplished annual sales of $10.9M increasing by revenue by 70% the year after contributing to the company's annual objective and receiving the New Era Cap Co. Global Salesman of the Year sales award. • Developed 5 employees from my organization, whom New Era has employed as valued current members of their sales and support teams.

A sales agency developed to independently representing New Era Cap Co. and other brands in the western region of the US, specializing on lifestyle accounts; comprised of a team of 4-5 employees. Key Achievements: • Established showroom in the heart of Los Angeles, maximizing opportunity in urban lifestyle channel, representing New Era Seasonal product lines and created custom caps for customers. Responsible for placing over 700,000 units of headwear into territory. • Worked with New Era corporate personnel to insure proper production, execution and completion of product shipments.

A passion project/entrepreneurial endeavor, a regional brand of all-natural products sold wholesale to grocers and specialty stores with five products available in the market. Led a team of 5-7 employees, worked with store managers and marketing teams on special projects, events to promote our brand. Key Achievements: • Developed formulas, labels/collateral, brand story, corporate presentation, and core values for each product generating over $125K in sales revenues. • Built strong relationships with clients to understand their business needs and objectives establishing all sales & marketing materials for wholesale customers and e-commerce. • Managed inventory of products, sales calls, marketing demonstrations, and road shows ensuring quality representation of products for 29 Whole Food locations, 15 specialty stores throughout Nevada and California, and E-Commerce nationally.

A sales agency representing apparel and accessories manufacturers, specializing in the fashion retail industry. Developed new account; managing all sales, marketing, merchandising and customer service aspects for brand efforts in our territory. Key Achievements: • Increased sales by 30% annually establishing apparel lines like Nesi Apparel (School of Hard Knocks), Vokal Apparel (Nelly's brand), and LUGZ Apparel. • Established strong relationships with buyers, merchandisers, and key players from key accounts such as Pacific Sunwear/DEMO, Zumiez, Nordstrom's, etc. • Exceeded sales projections, growing territory by 360% for LUGZ Apparel, driving the sales from $900K to $3.2M. • Achieved 500% in sales growth in Nesi Apparel business from $800K in 1999 to $4.2M in 2001.