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Marketing Manager

Marketing & Sales

I am a marketing professional with a wealth of experience across many industries. I have worked in B2B, B2C, and Agency environments.

My ideal position would be to lead a marketing team focused on both creative and data-driven projects. Work ethic is extremely important to me, and I do not shy away from challenges or hard work. I am very collaborative and thrive in environments where it is encouraged.

I am an avid sports fan and someone you'll want on your bar trivia team.

Was responsible for all consumer-facing comms, collateral, and digital marketing
- Owned B2C email marketing programs that drove $30M in annual revenue
- Conducted a wide variety of A/B testing through email marketing programs
- Created printed collateral focused on driving traffic and purchases through vet practices’ eCommerce sites
- Drove a 10% increase in conversions, year-over-year, as a member of the eCommerce Pack
- Wrote copy for several ad hoc e-mail communication campaigns
- Forecasted monthly promotional spend
- Managed an annual promotions budget of $3M

Was responsible for the company's consumer and retailer-facing assets and communications
- Re?ned and enforced the company’s brand and graphics standards
- Developed product packaging and displays that helped to double in-store revenue between 2014 and 2017
- Collaborated with Sales to execute go-to-market strategies into some of the largest U.S. retailers
- Spearheaded the creation of new product lifecycle policies and procedures
- Liaised with over a dozen overseas factories to design and manufacture new products
- Grew the marketing team from a single person to six full-time employees and three outside agencies
- Executed a Kickstarter campaign that gained over 650% of the funding goal
- Wrote product installation and user guides
- Directed product photo and video shoots
- Planned two large annual trade shows per year
- Maintained the company’s eCommerce website

Director of Marketing

As Studio B's owner put it, I was her "right-hand man." But my actual job was as a graphic designer and brand consultant.

I designed print and digital assets for over 50 clients across a variety of industries, consulted on over a dozen identity projects, and managed client relationships and billing.

Graphic Designer

Was responsible for the company's branding, print assets, communications, and an extensive product training program
- Redesigned the company’s brand
- Published an annual product catalog
- Implemented a “Deal of the Day” campaign that increased revenue by 18% and decreased excess inventory by 28%
- Managed over 150 promotional email campaigns
- Coordinated over 40 product training seminars
- Maintained the company’s public-facing and internal websites

Marketing & Communications Manager

Was responsible for advertising, events, and design leadership for printed collateral and point-of-purchase materials
- Owned a marketing budget of $6M per year
- Assembled the company’s annual print ad plan
- Managed an overseas team of three graphic designers
- Launched four product lines in three new categories
- Created printed brochures and point-of-purchase materials
- Planned 20 events and trade shows a year
- Coordinated internal sales incentive programs

Marketing Services Manager

Find out detailed information about Jon Pinson, Marketing Manager in , CA

Jon Pinson: Marketing Manager in , CA

Jon Pinson