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Ecommerce Project Specialist

Specialist & Consultant

Cultivated, seasonally tested marketing professional with 7+ years of global brand management experience spotlighting traditional go-to market strategies. Comprehensive project management lead, focused on high-level business assignments to day-to-day execution activities. Unique understanding of the ins and outs of start-up businesses as well as navigating larger corporate structures. An effective manager, focused on planning and executing of product launch campaigns, directing digital messaging, and managing event logistics from top to bottom. Intensive experience supervising professional athletes, photographers, cinematophers, and outside agencies

Facilitate the timely and accurate execution of imperative Ecommerce content projects. Serve as the primary point of contact and owner of timely project delivery for all web, email, and online display content projects. Partner with cross-functional stakeholders including the Ecommerce, Customer Relationship Management, Merchandising, Brand Marketing, Creative and IS teams to ensure the timely delivery and launch of content-related efforts.  

•	Create and maintain the master content plan: Coordinate with key stakeholders and ensure the document contains an accurate representation of key information for each timeframe including merchandising, marketing, promotional, and retail messaging plans.
•	Arrange meetings and ensure the proper stakeholders are included in the appropriate meetings. 
•	Attend site refresh concepting meetings: Capture the goals/objectives, business requirements, brand stories, and other relevant information and needs for each site refresh. Create a detailed Work Order for each project. Review and get sign off on final Work Orders from key stakeholders. 
•	Attend site refresh comp review meetings: Ensure Creative comps deliver on requirements outlined in the work order. Identify and raise discrepancies when applicable; ensure alignment on any changes required to serve the work order requirements. Document any updates required. 
•	Create and maintain the monthly email calendar: Partner with key stakeholders on the email program team to execute email programs. Schedule team meetings, gather and review competitive inspiration, proactively generate optimizations, and kick off monthly updates. Ensure changes & updates are accurately reflected and communicated in a timely fashion.
•	Maintain competitive email account: Highlight competitive email inspiration: Compile weekly email competitive review and communicate to all levels of the organization.

• Athlete Management: Responsible for talent acquisition, contract negotiation, budget planning. Ensure effective marketing integration by working closely with key stakeholders from cross-functional teams. Maintain video and photoshoot production timeline. Order/maintain inventory of seasonal product for athletes, aligning with branding and key product stories. Direct athletes, photographers, and cinematographers with strategy and ensure brand needs are met. Collaborate with outside agency vendors to produce content on time, and under budget. 

• Digital Marketing: Create 12 month content strategy for website, social media, and brand app. Execute day-to-day posting of assets to each platform. Guide overall brand voice/message from print to web. Read/report analytics and performance, make adjustments accordingly. Work closely with product/sales/inventory teams to update the most current product information.

• Events: Own overall event calendar. Work with industry partners/vendors to streamline event logistics- including tradeshows, movie premieres, product demonstrations. Control promotional product production, inventory, and distribution. Guide PR agency on strategy and execution of event messaging. Lead event execution plan, or band with event owners to impact brand strategy effectively. Attend on-site promotional activities, post branding & provide brand appropriate demonstration for customers.

• Project Management: Produce on-location/in-studio video and photoshoots. Annual website re-builds and re-skins. Seasonal catalog production. Product collaborations. Global sales/company meetings. Maintain project management tools/websites.

Team and Promotions Manager

• E-mail Marketing: Execution of daily and bi-weekly e-mail blasts. Produce and submit briefs to creative for content. Align with sales department on annual goals and initiatives. Report on customer trends, buying habits, analytics and click-through reporting. Own and be responsible for physically loading the content and deploying the e-mails.

• Website Management: Support web development team with website layout and functionality updates. Help guide site re-skins and feature enhancements. Work with leadership team to ensure wire frames and back-end content tools are effectively performing. 

• Buying: Maintain and report on current/future inventory data. Communicate with regional sales representatives and secure inventory at a below budget cost. Explore trend analysis and CRM data to impact expansive sales goals. Maintain seasonal budget per department. 

• Social Media: Daily content execution of 3 platforms for 2 websites. Submit creative briefs for daily content and weekly campaigns. Align with affiliate marketing partners on messaging.

Marketing Associate

• Go-To Market: Build/Produce/Ship seasonal product catalog. Produce and distribute seasonal retail P.O.P. Align Global distributors and regional sales reps on annual strategy. Lead PR efforts including press releases, product launches, and media relations. Point of contact for all vendors, agencies, and key stake-holders. Align with all media partners on annual strategy and ensure effective story telling takes place.

• Athlete Management: Manage and direct team of 15+ global professional athletes and endorse 50+ regional athletes. Ensure athlete integration into catalog/website/brand collateral. Align with other endorsing brands to build momentum around athlete. Lead talent acquisition programs. 

• Product Development: Communicate with factory and Asia based product developers. Outline product line with designers and sales teams. Seek and manage product collaborations with industry leading brands, organizations, retailers, and athletes. Integrate with key stakeholders to include all insights and feedback. Lead trend research and explorations. Manage and distribute all samples, including team and promotional inventory. 

• Digital Marketing: Work with outside digital agency on site functionality and aesthetics. Maintain asset delivery checklist and product information. Produce and design assets in conjunction with in-house designer and personally build/create imagery Work closely with inventory/planning manager. Write copy for product descriptions, athlete profiles, and key brand stories. Report on Google Analytics and website trends. Update and execute daily posts on all social media platforms. 

• Events: Align with event leaders and outline logistics/scheduling for brand. Provide asset delivery by deadline. Manage group of 3-5 on-site brand ambassadors and marketing associates. Ship all promotional goods/giveaways. Manage tradeshow booth production, transportation, staffing, and merchandising. Creation of all branded materials including signs, banners, tents.

Marketing Manager

Assembly Line Worker

Find out detailed information about Jon Spiris, Ecommerce Project Specialist in Boston, MA

Jon Spiris: Ecommerce Project Specialist in Boston, MA

Jon Spiris