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Director of Sales & Marketing

Marketing & Sales

BUSINESS DEVELOPMENT EXECUTIVE 
Key Account Management - Consultative Sales Approach - P&L Management 
 
Business development professional with a proven track record of successful projects from initial concept through completion.  High energy, results-oriented leader recognizes for innovative strategies for customer acquisition and retention.  Talent for building cohesive teams with strong problem-solving skills, able to manage time-sensitive projects on budgets.  Proven success for developing, implementing and managing marketing campaigns resulting in increased customer engagement and acquisition.   
  
Areas of Expertise  
-   Key Account Management                 -   Strategic Planning and Leadership                 -   Organizational Design and Development -   Training & Leadership     -   New Market Penetration                    -   Financial Plan Development  -   Training and Leadership     -   Planning/Execution                      -   Revenue Goal/Growth Attainment   -   Solutions-Oriented Mediation     -   Contract Negotiations                     -   Problem Solving 

• Business development –  Performed tasks and processes concerned with the analytical preparation of growth opportunities, as well as the subsequent support and monitoring of its implementation.  
• Marketing – Established brand identity for the websites, marketing materials, promotional material, social media sites and advertising platforms to drive customer acquisition. Developed and managed marketing collateral, print ads, and press releases.   
• Revenue Generation –Annually exceed target revenue goals through a balanced marketing plan, networking, strategic referral programs, recommending products/services, and closing sales.  Broke sales records for daily, weekly, monthly, and annual sales revenues in 2015, 2016, and 2017. 
Leadership –Manage a team of seven department heads and over 70 team members.  Developed and evaluated both individual and departmental goals while creating a cohesive work environment for team members.  

• Increased revenue by nearly 20% each year 

• Developed program, budgets, and aggressive staff sales goals. 
• Expand reach of On Tour Program including:  
o Researched new markets and solicited new On Tour venues while retaining and maintaining relationships with existing venues.  
o Produced events in all fifty states and five countries. 
o Expanded program into international markets. 
o Meet aggressive program sales goals. 
• Hire, train and managed On Tour team to meet sales goals and provide exemplary customer service.  
• Provided On Tour Venues with customized timeline, marketing materials, guidelines and procedures. Request and track event data, and report on venue evaluations.  
• Managed contract negotiations and administration, invoicing, filmmaker royalty payments, website, venue follow-up requests, and other administrative tasks.  
• Developed and update On Tour marketing materials including brochures, website, etc.

• Increased revenue by 30% in first year 
• Reduced COGS by 22% 

Associate Director of Wild & Scenic Film Festival

• Business development - Set up and managed numerous key accounts and strategic alliances. Performed tasks and processes concerned with the analytical preparation of growth opportunities, as well as the subsequent support and monitoring of its implementation. 
• Revenue Generation – Implement top-down sales approach, targeting C-level contacts.  Met target revenue goals through lead generation, networking, strategic referral programs, recommending products/services, and closing sales.  
• Client Retention – Developed and expanded new and existing relations with clients.  Monitor customer ordering trends, provide executive management & sales with any significant changes and/or customer feedback.     

• Developed new products that increased annual revenue from $1MM to $5MM • Grew client base by 255% 
• Client retention rate greater than 90% 
• Grew staff size by more than 300% 
• Decreased staff turnover rate to under 10% 
• Grew vendor network by nearly 500%  
• Reduced COGS by 12%

Vice President of Operations

Business Development – Developed online platform for mortgage brokers, bankers, and hedge fund managers to easily obtain real estate valuation & portfolio analysis Executed the long-term business directions to ensure maximum profitability in line with organizational objectives. • Sales – Taking care of the sales with focus on achieving predefined sales target and growth across the country.  Forecasting and planning monthly & quarterly sales targets and executing them in a given time frame. • Marketing – Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing efforts. 

• 170% revenue goal attainment in first quarter in assigned territory 
• 135% of annual revenue attainments first year

Executive Vice President of Business Development 

• Over 300% annual revenue attainment in first year  
• Grew monthly sales revenue $6MM  
• Boarded over 80 new customers 
• Consistently met and exceeded monthly quotas and goals 

Account Executiv

Find out detailed information about Jon Wilson, Director of Sales & Marketing in Truckee, CA

Jon Wilson: Director of Sales & Marketing in Truckee, CA

Jon Wilson

California State University, Chico