Jonathan Harris: Footwear/Men's Apparel Merchandise Manager in Dallas, TX
Jonathan Harris
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Footwear/Men's Apparel Merchandise Manager
Dallas | United States
Skills
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Interests
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Industries
Run
Health & Fitness
Work experience
Luke's Locker
Footwear/Men's Apparel Merchandise Manager | 05/2013 - Current
Develop, communicate and drive seasonal business strategies that meet financial goals through interpreting analytical
insights and making metric-driven decisions. Steer product assortments and partner effectively with our marketing and
visual merchandising teams to drive traffic and deliver sales. Develop an in-depth knowledge of the customer and identify opportunities for new products by following consumer behavior patterns, aspirations and influences.
Delivered Results:
• Increased NIKE Training Footwear sales $ by 7.2% and improved gross margin 12.9% in Spring 2017 season from the previous year by devising a plan to reset our training footwear offerings and reposition ourselves in the training
footwear category.
• Capitalized on consumer insights with the NIKE Metcon franchise and established Luke's Locker's footprint in the training footwear category, outpacing the rest of the RSG category.
• Led an aligned product strategy with the marketing and events teams to execute the launch of the Reebok Nano
Crossfit Shoe, exclusively in the Texas marketplace within 3 of our stores.
CrossFit Dallas Central
Level 1 Certified CrossFit Trainer | 09/2010 - Current
Provide insightful coaching to individual athletes while preserving class flow. Plan and facilitate community events
including competitions, parties and seminars.
Key Contributions:
• Successfully fostered a partnership between Luke's Locker and CF Dallas Central and other local gyms by
incorporating weekly in-store workout classes, exclusive shopping events and relevant product launches.
Luke's Locker
Assistant Footwear Manager/Specialist | 06/2008 - 04/2013
Created and modified weekly work schedule for footwear staff by analyzing sales to improve staffing during peak sales
periods. Leveraged large scale community events with the local EKIN team to help drive brand strength, fuel consumer
demand and strengthen our connection with consumers and fitness influencers in the Dallas/Ft. Worth area.
Delivered Results:
• Provided expert product knowledge to consumers earning the Luke's Locker Level 3 Footwear Certification, the highest level of footwear expertise within the Luke's Locker organization.
• Sales Experience: Leveraged product knowledge and customer service skills into $3.5 million dollars in sales during
my tenure at Luke's Locker.
• Leveraged consumer-driven insights by providing feedback to the merchandising teams through initiating consumer
wear tests and exclusive promotional events, effectively driving sales.