Jonathan Harris: Footwear/Men's Apparel Merchandise Manager in Dallas, TX

Develop, communicate and drive seasonal business strategies that meet financial goals through interpreting analytical insights and making metric-driven decisions. Steer product assortments and partner effectively with our marketing and visual merchandising teams to drive traffic and deliver sales. Develop an in-depth knowledge of the customer and identify opportunities for new products by following consumer behavior patterns, aspirations and influences. Delivered Results: • Increased NIKE Training Footwear sales $ by 7.2% and improved gross margin 12.9% in Spring 2017 season from the previous year by devising a plan to reset our training footwear offerings and reposition ourselves in the training footwear category. • Capitalized on consumer insights with the NIKE Metcon franchise and established Luke's Locker's footprint in the training footwear category, outpacing the rest of the RSG category. • Led an aligned product strategy with the marketing and events teams to execute the launch of the Reebok Nano Crossfit Shoe, exclusively in the Texas marketplace within 3 of our stores.

Provide insightful coaching to individual athletes while preserving class flow. Plan and facilitate community events including competitions, parties and seminars. Key Contributions: • Successfully fostered a partnership between Luke's Locker and CF Dallas Central and other local gyms by incorporating weekly in-store workout classes, exclusive shopping events and relevant product launches.

Created and modified weekly work schedule for footwear staff by analyzing sales to improve staffing during peak sales periods. Leveraged large scale community events with the local EKIN team to help drive brand strength, fuel consumer demand and strengthen our connection with consumers and fitness influencers in the Dallas/Ft. Worth area. Delivered Results: • Provided expert product knowledge to consumers earning the Luke's Locker Level 3 Footwear Certification, the highest level of footwear expertise within the Luke's Locker organization. • Sales Experience: Leveraged product knowledge and customer service skills into $3.5 million dollars in sales during my tenure at Luke's Locker. • Leveraged consumer-driven insights by providing feedback to the merchandising teams through initiating consumer wear tests and exclusive promotional events, effectively driving sales.