Jonathan Lee: MBA Marketing Associate in Los Angeles, CA

- Establishes and executes comprehensive digital marketing, content, thought leadership, and public relations strategy. - Writes and proofreads long-form articles, website copy, and newsletter for SEO, improving organic traffic by 54% over 3 months. - Plans and produces presentations and materials for Funded Podcast, startup / venture capital events, & webinars. - Monitors Google Analytics & Google Search Console to steer content creation strategy. - Manages 8 social media accounts for firm & podcast. Increased follower count by 300% across all channels. Captures leads and partnership opportunities in HubSpot CRM for deal flow and partnership tracking. - Leads community engagement initiatives for online startup communities (Reddit, Quora, ProductHunt, etc.). - Manages annual marketing calendar. Delivers actionable insights and strategy from weekly reports of updated KPIs / metrics.

- Managed multimillion-dollar annual digital marketing budget in the highly competitive and expensive personal injury field. Supervised a team of three employees, reporting directly to Managing Partners. - Improved Yelp rating from 2.5 to 4.5 stars. Improved Google Business rating from 2.9 to 4.4 stars. Implemented a firm-wide campaign across 130 employees to secure additional reviews and turn negative feedback into positive endorsements. - Guided customer success & reputation management, content creation, lead generation, and search engine optimization. - Created and maintained two sub-brand websites generating over 19k visits within three months. - Managed and procured third-party vendors. Achieved 29% digital media cost savings within two months - Directed online presence and brand management, including website optimization, lead generation, paid search, display media, social media profile management, thought leadership, and content creation. - Developed a 5-year growth plan, strategic partnerships, and business development objectives.

- Founder of an internationally distributed bicycle brand. - Surpassed over $800,000 in revenue in 2017 and $925,000 in 2018. - Managed $100,000+ annual digital marketing budget. - Reduced costs by 37% from 2017 to 2018 by negotiating with suppliers and retailers and optimizing staff efficiency. - Generated over 600% increase in sales from 2015 to 2017. Successfully negotiated sales & distribution contracts with national retailers including Amazon, Walmart, Target, Sears, Kmart, NewEgg, and OverStock. - Led e-commerce, digital marketing, partnerships, and business development across online retail and third-party vendors. - Developed 12 new product lines and go-to-market strategies through market gap analysis, product positioning, customer journey mapping, and competitor analysis. - Earned 77 Net Promoter Score (Average E-commerce NPS: 62).