Jonathan Marques: Creative Director of Retail and Marketing in New York, NY
Jonathan Marques
Creative Director of Retail and Marketing
New York | United States
Skills
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Interests
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Work experience
Jimmy Jazz
Creative Director of Retail and Marketing | 11/2018 - Current
Successfully oversaw a creative and marketing team that developed dozens of yearly campaigns, as well as paid media ads, digital, print, and social media collateral. Built and maintained all internal brand guidelines and programs.
- Increased brand awareness by creating customer centric experiences.
- Enforced a cross-channel marketing calendar and creative strategy.
- Achieved 3x social media engagement with 5-month content strategy.
- Established brand identity for loyalty program, with 20,000 weekly subscribers.
- Developed advertisement and assets 180 stores nationwide.
- Reduced yearly print spend by 20% with new design system.
The Vitamin Shoppe
Sr. Interactive Art Director | 02/2017 - 11/2018
Decreased digital turnaround by 75%, and created templates focused on maintaining brand consistency and improving overall user experience online. Oversaw all creative for web, email, paid media, and direct mail, while developing internal and external presentations.
- Developed brand guidelines for new Auto-Delivery program, with 120,000 subscribers and a 12% revenue increase.
- Reviewed and approved all brand elements and UX design for iOS app.
- Successfully launched a re-branded loyalty program.
- Increased store foot traffic with monthly marketing campaigns.
- Produced emails effective in re-engagement and preventing churn.
Jimmy Jazz
Art Director | 03/2010 - 02/2017
Implemented new responsive web design, and determined creative direction for all seasonal campaign and photo shoots. Managed an internal team responsible for all digital and print assets.
- Completed on average 8 seasonal campaigns per year across all channels.
- Launched first flagship store resulting in 18 additional more nationwide.
- Created better customer experience, with increased conversion and reduced bounce rates by redesigning the website.
- Designed product, packaging, and marketing collateral for 2 exclusive brand collaborations per year.
Jimmy Jazz
Sr. Digital Designer | 01/2009 - 03/2010
Developed all promotional communications and photography, while managing vendor relationships.
- Developed 5/7 email blasts and a complete website refresh weekly.
- Oversaw all product photography and developed guidelines to accommodate third-party vendor regulations (Amazon, eBay).
- Designed digital paid media assets for 12 product categories.
- Managed relationship and requests with several different agencies, including back-end developers, email marketing, and product retouchers.