Outdoor

General Manager

Top Management

Accomplished General Manager with a distinguished career in the outdoor industry. Recognized for expertise in cultivating robust client relationships, leading high-performing teams, optimizing production and planning processes, and implementing efficient inventory management strategies. Dedicated to driving sales growth and achieving strategic business objectives.

August 2023 *
Led and directed all aspects of the company's operations, including sales, production, and strategic planning *
Cultivated and maintained strong relationships with key clients, suppliers, and stakeholders to ensure business growth and sustainability *
Executed inventory planning and management strategies to optimize stock levels, reduce carrying costs, and minimize shortages or excesses *
Oversaw production and planning processes, ensuring timely delivery of high-quality outdoor gear products. *
Provided leadership to cross-functional teams, fostering collaboration and productivity to achieve company objectives *
Developed and executed comprehensive business plans and strategies, continually seeking opportunities to enhance operational efficiency and profitability, including writing annual budgets and monthly review of P&L summaries *
Implemented sales strategies and tactics to drive revenue growth, and diversity. *
Utilized data-driven insights to identify and resolve operational challenges, driving continuous process improvements *
Maintained a customer-centric focus, delivering outstanding customer experiences throughout the buying process to foster brand loyalty *

General Manager, January 2019

Adapted to market shifts and emerging industry trends, positioning the company for sustained success in the outdoor gear market National Sales and Operations Manager, May 2011-December 2018 *
Developed and executed a national sales strategy to expand market presence, increase sales revenue, and achieve growth targets *
Managed a team of Independent sales representatives, providing guidance, training, and motivation to drive individual and team performance *
Established and nurtured relationships with national retail partners, distributors, and key accounts to secure sales and distribution agreements *
Analyzed market trends and competitor activity to identify opportunities for product positioning and pricing strategies *
Collaborated with marketing and product development teams to launch new products and promotional campaigns, ensuring alignment with sales goals *
Conducted regular sales meetings, performance reviews, and goal-setting sessions with the sales team to track progress and address challenges *
Oversaw the development and management of sales forecasts, budgets, and sales reports to monitor performance and guide decision-making *
Traveled to key markets and trade shows to represent the company, build relationships, and identify potential business opportunities *
Provided product training and support to the sales team to ensure in-depth product knowledge and effective sales pitches *
Collaborated with cross-functional teams to resolve customer issues, address product inquiries, and enhance the overall customer experience *
Conducted regular analysis of sales data and metrics to refine strategies and optimize sales performance *
Played a pivotal role in developing and executing the company's pricing, discount, and incentive programs to drive sales growth *
Maintained strong communication with senior management, reporting on sales performance, market trends, and growth opportunities *
Added Operation Manger duties in 2015 to include Factory Production, Inventory forecast and planning and Logistics

National Sales and Operations Manager

*	Responsible for managing all aspects of sales, marketing and supply chain for the business
*	Produced and attended national trade shows
*	Led website redesign
*	Implemented new product launch

Set up and oversight of all Key internet accounts. *
Manage logistics and attendance of International, National and regional tradeshows. *
Responsible for production of bi-annual warehouse sale including managing 50 person staff, advertising, pricing and sale set-up *
Management and distribution of sales samples and sales materials *
Creation and distribution of customer order forms. *
Management and production of bi-annual international sales meeting *
Launched and Administrated web-based reporting tool as project manager *
Assisted in set-up and launch of European Distribution center *
Managed all aspects of International Dealer and Customers services *

Domestic and International Sales Coordinator

Find out detailed information about Jonathan McFarland, General Manager in Golden, CO

Jonathan McFarland: General Manager in Golden, CO

Jonathan McFarland

APPALACHIAN STATE UNIVERSITY