Jonathan McFarland: General Manager in Golden, CO

August 2023 * Led and directed all aspects of the company's operations, including sales, production, and strategic planning * Cultivated and maintained strong relationships with key clients, suppliers, and stakeholders to ensure business growth and sustainability * Executed inventory planning and management strategies to optimize stock levels, reduce carrying costs, and minimize shortages or excesses * Oversaw production and planning processes, ensuring timely delivery of high-quality outdoor gear products. * Provided leadership to cross-functional teams, fostering collaboration and productivity to achieve company objectives * Developed and executed comprehensive business plans and strategies, continually seeking opportunities to enhance operational efficiency and profitability, including writing annual budgets and monthly review of P&L summaries * Implemented sales strategies and tactics to drive revenue growth, and diversity. * Utilized data-driven insights to identify and resolve operational challenges, driving continuous process improvements * Maintained a customer-centric focus, delivering outstanding customer experiences throughout the buying process to foster brand loyalty *

Adapted to market shifts and emerging industry trends, positioning the company for sustained success in the outdoor gear market National Sales and Operations Manager, May 2011-December 2018 * Developed and executed a national sales strategy to expand market presence, increase sales revenue, and achieve growth targets * Managed a team of Independent sales representatives, providing guidance, training, and motivation to drive individual and team performance * Established and nurtured relationships with national retail partners, distributors, and key accounts to secure sales and distribution agreements * Analyzed market trends and competitor activity to identify opportunities for product positioning and pricing strategies * Collaborated with marketing and product development teams to launch new products and promotional campaigns, ensuring alignment with sales goals * Conducted regular sales meetings, performance reviews, and goal-setting sessions with the sales team to track progress and address challenges * Oversaw the development and management of sales forecasts, budgets, and sales reports to monitor performance and guide decision-making * Traveled to key markets and trade shows to represent the company, build relationships, and identify potential business opportunities * Provided product training and support to the sales team to ensure in-depth product knowledge and effective sales pitches * Collaborated with cross-functional teams to resolve customer issues, address product inquiries, and enhance the overall customer experience * Conducted regular analysis of sales data and metrics to refine strategies and optimize sales performance * Played a pivotal role in developing and executing the company's pricing, discount, and incentive programs to drive sales growth * Maintained strong communication with senior management, reporting on sales performance, market trends, and growth opportunities * Added Operation Manger duties in 2015 to include Factory Production, Inventory forecast and planning and Logistics

* Responsible for managing all aspects of sales, marketing and supply chain for the business * Produced and attended national trade shows * Led website redesign * Implemented new product launch

Set up and oversight of all Key internet accounts. * Manage logistics and attendance of International, National and regional tradeshows. * Responsible for production of bi-annual warehouse sale including managing 50 person staff, advertising, pricing and sale set-up * Management and distribution of sales samples and sales materials * Creation and distribution of customer order forms. * Management and production of bi-annual international sales meeting * Launched and Administrated web-based reporting tool as project manager * Assisted in set-up and launch of European Distribution center * Managed all aspects of International Dealer and Customers services *