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Growth marketing leader with 15 years’ experience building customer marketing capabilities and leading teams. Track record of guiding teams through customer-centric marketing transformation efforts to materially impact customer engagement, customer retention, and profitability. Passionate about leveraging data to solve complex problems and create customer experiences that impact the bottom line. 

Areas of expertise include:
•	Growth Marketing	
•	Customer Engagement	
•	Customer Retention
•	Strategic Communications 	
•	Lifecycle Marketing	
•	Stakeholder Management
•	Customer Segmentation	
•	Marketing Communications	
•	Team Building/Leadership


Spearhead global customer marketing efforts to drive incremental gross profit and purchasers via net new initiatives.

•	Overcame system latency issues responding to customer signals to generate >$5m incremental gross profit with Product & Engineering teams.
•	Led sequential A/B testing strategy for new customer onboarding resulting in $3m incremental gross profit increasing activation rate 1% and gross profit per purchaser 5%.
•	Increased gross profit 2% and reduced email volume 20% delivering $0.7m incremental gross profit and 30% reduction in unsubs aligning messaging across channels and refining content in partnership with Operations and Creative teams.
•	Developed location based merchandising strategy resulting in $0.5m incremental gross profit in initial implementation based on supply quality, quantity, and customer signals.
•	Revamped targeted incentives to a single best offer strategy with Data Scientist increasing activation rate 1% to produce $0.4m incremental gross profit, levers to optimize for purchaser volume or profitability based on business needs.
•	Reduced one-and-done churn rate 2% testing into untapped customer signals simultaneously delivering $0.5m incremental gross profit in first application. 


Senior Marketing Manager - Lifecycle Marketing

Promoted to head team of five over customer engagement, customer retention, marketing operations, and crisis management.

•	Oversaw go-to-market plan for a new product initiative reducing local programming cost-of-goods 30% in specific markets in partnership with Product & Sales teams. 
•	Decreased churn 300bps and maintained average profit margin >30% for 1m customers with Marketing Lead by creating and implementing a new customer offer for existing customers with a two-year commitment.
•	Directed cross-functional equipment upgrade efforts producing >$45m NPV lift slashing churn and augmenting ARPU via technology awareness and engagement campaigns.
•	Boosted programming viewership 35% Y/Y through team’s execution of integrated marketing campaign that increased content awareness and engagement around exclusive Dish Network event.
•	Eliminated $110m call center spend Y/Y without negatively impacting churn with Marketing Analytics to re-segment the customer base by profitability, testing and integrating new customer segmentation with Operations & IT teams.
•	Amplified output of $24m customer communication budget doubling volume of commercials created and transitioning from an expense to an incremental revenue generator through segmentation, targeting, and multi-channel alignment.


Marketing Manager - Customer Retention

Recruited to establish team of three responsible for customer retention of three business units and customer marketing operations.

•	Decreased voluntary churn 50bps for Internet, International language, and Commercial lines of businesses generating $6m NPV improvement with Marketing Specialist through agent scripting, reactive offers, and call routing with Operations & IT.
•	Improved P&L of satellite Internet business $3m based on Financial Analyst’s churn analysis and alignment with Product team to introduce tiered activation fees creating retailer and acquisition marketing compliance.


Marketing Lead - Customer Retention

Developed brand identity, architecture, and positioning for clients at the country's leading independent brand experience agency.

•	Launched new brand at First National Bancorp, created when three banks merged, implementing a communication strategy that elevated executive communication frequency, rich media vehicle usage, and transparency.


MBA Intern - Brand Strategy & Innovation

Augmented social media efforts to increase awareness and engagement with the preservation of independent ski area communities. 

•	Grew social media following 70% without paid marketing, tapping into influencer and ski industry events producing relevant, shareable content.


Communications Specialist

Built and executed stakeholder management and internal communication campaigns with Fortune 100 leaders.

•	Bolstered employee engagement 4% Y/Y at Aqua America facilitating two-way communication between employees and senior leadership, coaching front-line managers how to communicate company strategy.
•	Doubled annual revenue projections for North Side Foods integrating strategy with McDonald’s “Plan to Win” after sale of pork production business to Smithfield Foods.
•	Lowered SG&A at Prudential Retirement with executive team creating Strategic Communications Team to facilitate transition from a functional organization to a lean matrix organization.
•	Guided creation of annual marketing and communications plans at Allegis Group resulting in consistent, strategic messaging, actionable stakeholder management, and metrics to measure success. 


Management Consultant, Strategic Communications

Ensured compliance and transaction profitability for more than 500k items sold internationally.

•	Implemented duty alert system that split the sale and shipment of items subject to anti-dumping and countervailing duty in Canada, ensuring transaction profitability with IT, Merchandising, and Supply Chain.


Merchandising Compliance Specialist

Find out detailed information about Jonathan Miller,  in Chicago, IL

Jonathan Miller: in Chicago, IL

Jonathan Miller