Jonathan Parpinelli: Social Media Manager in San Diego, CA

Implementing company’s content strategy and frame of mind, creating relevant content, helping customers with answers and suggestions for their contacts through social media platforms. Includes content strategy, development of brand awareness, coverage of events linked to the brand and/or their athletes, generating inbound traffic and cultivating leads and sales. Generation of performance and result reports for online presence and activity.

Responsible for total operational and management functions of a shop specialized in Surf, Kite Surf and Stand Up Paddle Board. Activities included, but not limited to marketing, wholesale and retail, customer service, employee hiring and training, direct relationship with brands and distributers, as well as planning selection of products and market trends.

Responsible for all national marketing strategy and execution in every platform for big brands on the surf market such as Dragon Alliance, Dakine, Sticky Bumps, Shapers Fins and Tokoro. Strategies on press, electronic and digital medias. Social media management and event production. Athletes team management.

Account managing to licensed companies, creation of briefings, campaigns and copywriting. Organization and realization of institutional projects and events. Media planning and direct contact with media vehicles. Organization and execution of photo and video shootings.

Marketing department coordination, being responsible for delegating jobs for the advertising agency and all publicity material used in every store. Endomarketing, event production, campaign and layout approvals, briefing creation and every production related activities. Direct contact with franchisees and suppliers.

Research and analysis. Gathering information regarding industry, competition, customer product or service; as well as presenting findings in verbal/written form with recommendations. Internal and client meetings. Assisting account services in the management of creative projects through briefings and flowcharts.