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Marketing & Brand Leader | Strategic Storyteller | Driving Creative, Cross-Channel Campaigns That Deliver Impact

I'm a creative and strategic marketing professional with 9+ years of experience leading brand development, content strategy, and integrated marketing campaigns across B2B, SaaS, and service-based industries. I specialize in crafting compelling brand narratives, executing cross-channel campaigns, and managing high-performing teams to bring bold ideas to life.<br><br>Throughout my career, I’ve driven marketing efforts that blend storytelling with business strategy—delivering measurable results across digital marketing, social media, web, CRM, and events. Whether launching a product, reimagining a brand voice, or leading campaign execution from concept to conversion, I bring a collaborative, insight-driven approach to everything I do.<br><br>I’m passionate about building purpose-driven brands, aligning cross-functional teams, and creating marketing that connects and converts.

-Design and implement comprehensive marketing strategies to create awareness of the company's business activities
- Ensure our brand message is strong and consistent across all channels and marketing efforts (events, email campaigns, web pages, social media, and physical promotional material)
- Identify, lead, and manage opportunities to reach new market segments and expand market share
- Identify, pursue, and otherwise manage lead generation and execution
- Analyze marketing data including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns based on total ROI
- Produce and organize valuable content for the company's online presence, editorial design, and publications
- Participate in the planning of company objectives, routinely monitor progress, and submit performance reports
- Perform additional assignments as requested by the President and Executive Vice President  

Director of Marketing And Business Development

Maintain the integrity of two brands while creating a fully functioning marketing department
• Develop marketing plan based on strategic planning and market analysis
• Partner with internal and external groups to achieve strategic communication goals
• Support content and thought leadership distribution and marketing activities, including managing social media for both parent company as well as subsidiary.
• Create and execute marketing campaigns for numerous audiences across digital channels
• Manage project elements such as briefs, presentations, data gathering and coordinating
review
• Create all collateral to be used both internally and externally
• Create and oversee branding, advertising, and promotional campaign
• Catalog all media placements and opportunities.
• Produce and distribute all marketing collateral
• Develop and maintains collaborative relationships with internal teams to ensure alignment and integration of brand messages and initiatives

Marketing Manager

Optimize marketing strategies translating efforts into increased brand awareness and profitability.

* Develop and implement marketing plan based on strategic planning and market analysis* Create and oversee branding, advertising, and promotional campaigns
* Create and maintain all client facing collateral and promotional material* Manage brand and company presence* Maintain the company's social media presence* Analyze the effectiveness of marketing strategy, campaigns and events* Coordinate marketing strategies with sales team
* Develop and manage the marketing department budget
* Research new opportunities, leads and markets leading to new business leads

Led the design strategy and creation of new, original advertising campaigns, brochures, design projects, review and refinement of company presentation materials, and support for conference/ trade shows and community events. 
•	Designed and developed corporate collateral suite for use in all 17 offices across the country. Including but not limited to all printed materials such as brochures, templates for proposals & presentations, banners, & exhibit booths and supporting materials as well as promotional items
•	Corporate photography support-coordinated with Training Department to determine and obtain necessary images inclusive of project, employee, and event 
•	Developed/ Designed national advertising campaigns annually 
•	Coordinated with Marketing Specialist (Logistics) in preparation of requested collateral to finalize production and distribution as needed 
•	Assisted in the design & management of corporate apparel and promotional items for employee use across the country 
•	Created, identify and manipulated graphic images and photos 
•	Developed, design, and layout of print, web, and social media for various projects and initiatives 
•	Responsible for overall design and development of creative content across the company in alignment with overall brand and messaging 
•	Trained and guided users (company-wide) on templates and assets to ensure alignment with branding and messaging while maintaining the integrity of the brand 
•	Managed Rosendin’s Creative Cloud Asset Library 


Marketing Specialist

Aided in creating advertisements, proposals, and various marketing materials for company wide use across the U.S. 
•	Led the proposal coordination effort, manage proposal delivery strategy, execute all aspects of proposal creation, assembly, and delivery 
•	Directed Business Development/ Pre Construction Managers throughout interview process, coordinating all deliverable efforts 
•	Prepared award submittals; assist with corporate communications; coordinate all project photography; and coordinate special events 
•	Provided oversight for completion of company pre-qualification applications 
•	Developed, design, and layout of print, web, and social media for various projects and initiatives 

Marketing And Business Development Coordinator

•	Supported the Marketing Manager as well as the Vice President of Pre-Construction 
•	Created advertisements for publication and web-based platforms 
•	Created/edited proposals for future clients 
•	Acted as liaison between Division Manager and others (internal staff, external contacts, clients, etc. 
•	Oversaw /processed day-to-day administrative items: mail, expense reports, manage corporate checking account and more 
•	Coordinated and initiated meetings and travel arrangements for the department 
•	Arranged schedules for executive staff 
•	Maintained office calendar, schedule meetings and conference rooms 
•	Composed and edited letters, memos, reports, and other departmentalcorrespondence as needed 


Office Manager/ Marketing Assistant

Wellness Coordinator

•	Maintained an efficient office atmosphere by overseeing appointment and workflow scheduling.
•	Serve as a liaison between customers and employees while providing exceptional customer service.
•	Creating and organizing office records. 
•	Fleet Management (loaner vehicles in and out of repair shop) preparing and scheduling vehicles for customer in need of loaner vehicles while vehicles are being repaired.
•	Provides logistical and property accountability and reporting. 
•	Transport and deliver documents office materials and delivery items. 
•	Diffusing situations with customers who are unhappy with service, while directing customers to the correct avenue should problems arise.

Office Manager

•	Assisted customers and provided efficient service to ensure their needs were met and complaints were resolved. 
•	Created purchase orders, executed store-to-store product transfers, and balanced cash and supplies throughout the store. 
•	Maintained a neat and professional storefront and effective product presentation to increase profitability.
•	Managed part time employees including, daily workload as well as performance motivation and evaluation.
•	Maintained inventory and allocated storage space for incoming stock also prepared and inspected deliveries. 
•	Monitored supplies and equipment while working with manager to ensure that all products remained available business goals. 
•	Provided logistical and property accountability and reporting.

Assistant Manager

•	Supported Commissioners Office as well as served as a staff photographer/assistant to the county Press Secretary. 
•	Organized a Dauphin County employee wellness campaign to campaign to encourage health and wellness throughout the county’s government offices.
•	 Transport and deliver documents office materials and delivery items. 
•	Setup and prepared for meeting for presentations with countywide officials. 
•	Organized, compiled, proofed, and edited documents in preparation for public relations and legislation and case law.  
•	Supported coordination between county administrators and press secretary.

Commissioner's Intern

Find out detailed information about Jordan Barkus, Marketing & Brand Leader | Strategic Storyteller | Driving Creative, Cross-Channel Campaigns That Deliver Impact in Los Angeles Metropolitan Area, CA

Jordan Barkus: Marketing & Brand Leader | Strategic Storyteller | Driving Creative, Cross-Channel Campaigns That Deliver Impact in Los Angeles Metropolitan Area, CA