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Marketing Consultant

Specialist & Consultant

Seeking to use my marketing knowledge, creative mindset, and problem solving abilities to make analytic decisions and provide leadership to a company and marketing department.

•	Event Consultant for Amazon Web Services in preparation of the 2015 AWS re:Invent and AWS Summit Series to provide constructive feedback of current processes and increase visibility of each event 
•	Manage registration for over 19,000 customers, employees, and session speakers using Lanyon event management tools
•	Provide analytic data on registration, cancellation, and sales forecasting 
•	Work with multiple teams to organize top executives schedules throughout the week long event
•	Provide an excellent customer experience and feedback through survey collection and follow up emails

- Executed marketing and promotional plans for football, men’s basketball, women’s basketball, and volleyball
- Event manager and producer for football, men’s basketball and women’s basketball
- Created strategic marketing plans for volleyball, tennis, men’s golf and women’s golf
- Developed email marketing strategies, timelines and analytics for all athletic campaigns
- Managed a consistently growing database of 180,000 accounts for all direct and in-direct marketing campaigns
- Worked with advertising agency to produce year long ad buy and placement timeline

Director of Marketing and Promotions

- Developed and executed marketing and promotional plans for men’s basketball and baseball
- Event manager for the launch of the new Nike branding campaign 
- Created a sales timeline and goals for email marketing campaigns for all sports
- Social media manager for 12 accounts

Director of Marketing

- Developed and implemented three-year strategic marketing and advertising plans for men’s basketball and volleyball
- Created and executed year long marketing promotions plan for baseball and women’s basketball
- Implemented a social media committee that supported all 17 sports 
- Project manager for basketball locker room renovation in 2011
- Worked with advertising agency to place collateral material in traditional and non-traditional placement

Assistant Director of Marketing

•	Developed year-long strategic marketing plans for the four revenue generating sports including football and lacrosse
- Implemented ticket sales timeline to allow for better communication in the organization and to the customers
- Created a branding campaign for the athletic ticket office 
- Developed social media outlets for ticket office and the athletic mascot to bring awareness to the department

Coordinator of External Services

- Created promotional calendars for men's basketball, women's basketball, and tennis  
- Member of ZZU CRU leadership by supporting member growth, branding of ZZU CRU, and maintained the rewards system for all members  
- Event producer for women's basketball and baseball games
- Created collateral material for student newspaper advertisements

Marketing Intern

Find out detailed information about Jordan Vardell, Marketing Consultant in Seattle, WA

Jordan Vardell: Marketing Consultant in Seattle, WA

Jordan Vardell

Washington State University