Creative Director

Creative & Design

Critically-acclaimed Graphic Design Professional with over 20 experience years as an Art Director, Designer, Illustrator,
Photographer, Marketing Strategist. Able to incorporate unique and compelling products, services, and ideas with diversified
experience in all aspects of graphic design from development through to project completion.


LEADERSHIP PROFILE

Built and lead a team dedicated to producing the best story telling creative through visual representation including print,
video and social media. As part of the Marketing Department, reporting to the Senior Vice President, Marketing; Community
Relations, responsible for the creative vision, implementation, and execution of the Miami Marlins brand. Oversee the design
team, video team, animators project manager and copy writer.

Essential Functions:
• Responsible for leading a highly creative and productive team to develop creative direction, set creative parameters, and implement a creative experience for the Miami Marlins with a focus on developing branded content and experiences across
all platforms.
• Work within budget parameters to create and maintain an excellent standard for all branded creative that reinforces the brand vision, values, and positioning attributes while delivering on business goals.
• Creative Director will work with internal key stalk holders [Corporate Sales, Ticket Sales, Suites, Marketing and Digital] to develop content ideas while still maintaining the creative parameters of the brand.
• Manage internally and externally driven creative.
• Manage project manager to estimate and manage project budgets and schedules.
• Grow and develop talent.
• Collaborate with the Digital team to insure consistent social media experience.
• Work externally with agencies, and other internal and external creative resources to bring the best thinking,
imagination, and creativity to the position.


PROFESSIONAL EXPERIENCE - CONTINUED

Global manufacturer and supplier of low voltage cables and accessories for the residential and commercial Custom
Installation, A/V and Pro A/V, Security, Satellite/Cable, and Data/Telecom markets.

• Design original artwork, including branding, illustrations and infographics
• Product Level- packaging design, artwork, labeling, technical data sheets, sales sheets
• Interface with company management and sales team for creation of sales support materials and collateral insuring
consistent brand messaging for SCP- Structured Cable Products, Current Audio and Pulse Eight.
• Professional communication and interaction with OEM customers for private label manufacturing including product
packaging, labeling, etc
• Professional communication and interaction with overseas factory team to design, develop, and ensure correctness of all
submitted packaging, designs, and technical support materials
• Collaborate with Digital Marketing Manager to develop and deliver product materials for website, email, social media
• Manage master product list in Excel and coordinate with factory that all data sheets and technical documents are
received
• Manage company bi-annual product catalog from development to print
• Generate ideas to portray concepts and advertise products/services
• Maintain brand consistency throughout all our marketing projects

Creative/Marketing Manager

Responsible for POP creation of all elements both internal and external that portray the For Eyes brand as well as,
JC Penny Optical totaling over 120 retail stores.

Key Responsibilities of the Role:
• Develop print, web and in store materials. Including print advertising, direct mail, flyers, signage, POP displays,
window wraps, website, web banners, social media posts
• Responsible for delivering final print ready files to vendors
• Submit print jobs and optimize in-store customer touchpoints from a creative perspective
• Development and maintenance of For Eyes brand book and planograms

Senior Graphic Designer

Recruited by this premier advertising agency providing large production print for 500 accounts, reaching 36 markets with
$5+ million in annual sales in national advertising, marketing, media and public relations/promotional campaigns. As a Team
Leader, responsible  for  all  aspects  of  print  including  branding,  logo  design,  print  advertising,  direct  mail,  billboards,
packaging and newsletters. Responsibilities also included web template design, web banners, video filming and editing.

Clientele; Trane Air Conditioning, American Standard Air Conditioning, Rinnai, Dale-Tile, Overhead Door Company, DTF
Yachts, IBO Boxing, Rick Case Automotive, Bruce Rossmeyer Harley Davidson and Florida Youth Orchestra

• Spearhead leading edge strategies to advance new business initiatives, transition strategies into tactical plans to drive revenue growth and maximize the image and exposure of AdServices, Incorporated.
• Responsible for designing advertising materials including logos, direct mail, brochures, newspaper/magazine ads,
promotional flyers and newsletters
• Key role in providing superior client/customer service solutions.
• Recognized for in-depth knowledge of the creative process, with an outstanding ability to manage projects under
aggressive deadlines, under budget constraints without sacrificing integrity or a creative edge.


PROFESSIONAL EXPERIENCE - CONTINUED

Senior Art Director

Find out detailed information about JOSEPH KLUCAR, Creative Director in Hollywood

JOSEPH KLUCAR: Creative Director in Hollywood

JOSEPH KLUCAR

Miami Dade College