Bike

Golf

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Wake

Yoga

Health & Fitness

A forward thinking, results driven leader with a proven ability to blend historical data, market foresight,
and personal expertise to create a best-in-class omni channel business.


Leader of Go-To-Market, Product Differentiation, and Strategic Partnerships

•	Developed, implemented, and owned the company-wide Go-To-Market process, working cross-functionally with marketing, ecommerce, planning, and retail teams to ensure alignment and seamless execution.
•	Drove the vision and execution of global merchandising assortment producing $200M in product sales.
•	Led complex vendor negotiations to decrease inventory liability and ensure healthy KPIs in a down economy.
•	Built and maintained strategic partnerships with 100+ industry-leading vendors, which included custom buying programs for advantageous costing and dating, as well as unique SMU products.
•	Led the multifaceted integration of evo’s portfolio of vertical brands into a global merchandising assortment.
•	Annually grew market share, ultimately becoming the industry leader in several key categories.
•	Maintained a strategic balance across a dynamic assortment: hard goods vs soft goods, seasonal vs year-round categories, developed vs adolescent categories, ecommerce vs brick and mortar, and US vs global.
•	Member of evo’s Senior Leadership Team responsible for driving company strategy and initiatives.  


MERCHANDISING DIRECTOR

Apparel, Footwear, and Accessories Division

Instituted complex product and customer-focused business strategies that led to triple-digit growth in revenue and margin dollars for evo’s fastest-growing categories.
•	Executed the launch of evo's Private Label product line, managing the planning, design, sourcing, and logistics teams.
•	Drove omnichannel consistency between North American retail stores and the ecommerce platform.
•	Ensured financial KPIs remained at or above company targets.
•	Identified and implemented new business strategies that provided team members with growth opportunities.
•	Managed a team of 10+ buyers and merchandising assistants.


DIVISIONAL MERCHANDISE MANAGER

APPAREL AND FOOTWEAR

Established and executed departmental buying and inventory management strategies 
•	Implemented a departmental sell-through program with every vendor.
•	Curated unique assortments for three brick-and-mortar stores and an ecommerce platform.
•	Negotiated pre-season, in-season reorders, SMU, and closeout orders across all categories.
•	Identified and onboarded new up-and-coming brands to add to the assortment.
•	Worked closely with the marketing department to develop and implement Go-To-Market strategies.


SENIOR BUYER

SNOWBOARD, SKATE, AND FOOTWEAR

• Responsible for Snowboard, Skate and Footwear purchasing, inventory
management, and marketing collaboration.

BUYER

ASSISTANT BUYER

Find out detailed information about Joseph Notaro,  in Seattle, WA

Joseph Notaro: in Seattle, WA

Joseph Notaro

INTERNATIONAL ACADEMY OF DESIGN AND TECHNOLOGY

WESTERN WASHINGTON UNIVERSITY