Joseph Notaro: in Seattle, WA

Leader of Go-To-Market, Product Differentiation, and Strategic Partnerships • Developed, implemented, and owned the company-wide Go-To-Market process, working cross-functionally with marketing, ecommerce, planning, and retail teams to ensure alignment and seamless execution. • Drove the vision and execution of global merchandising assortment producing $200M in product sales. • Led complex vendor negotiations to decrease inventory liability and ensure healthy KPIs in a down economy. • Built and maintained strategic partnerships with 100+ industry-leading vendors, which included custom buying programs for advantageous costing and dating, as well as unique SMU products. • Led the multifaceted integration of evo’s portfolio of vertical brands into a global merchandising assortment. • Annually grew market share, ultimately becoming the industry leader in several key categories. • Maintained a strategic balance across a dynamic assortment: hard goods vs soft goods, seasonal vs year-round categories, developed vs adolescent categories, ecommerce vs brick and mortar, and US vs global. • Member of evo’s Senior Leadership Team responsible for driving company strategy and initiatives.

Apparel, Footwear, and Accessories Division Instituted complex product and customer-focused business strategies that led to triple-digit growth in revenue and margin dollars for evo’s fastest-growing categories. • Executed the launch of evo's Private Label product line, managing the planning, design, sourcing, and logistics teams. • Drove omnichannel consistency between North American retail stores and the ecommerce platform. • Ensured financial KPIs remained at or above company targets. • Identified and implemented new business strategies that provided team members with growth opportunities. • Managed a team of 10+ buyers and merchandising assistants.

APPAREL AND FOOTWEAR Established and executed departmental buying and inventory management strategies • Implemented a departmental sell-through program with every vendor. • Curated unique assortments for three brick-and-mortar stores and an ecommerce platform. • Negotiated pre-season, in-season reorders, SMU, and closeout orders across all categories. • Identified and onboarded new up-and-coming brands to add to the assortment. • Worked closely with the marketing department to develop and implement Go-To-Market strategies.

SNOWBOARD, SKATE, AND FOOTWEAR • Responsible for Snowboard, Skate and Footwear purchasing, inventory management, and marketing collaboration.

APPAREL, HARDGOODS, ACCESSORIES