Josh Chang: Marketing Director in Boston, MA

Launched and leads internal marketing and advertising team to reduce the company’s dependence on external vendors and agencies. Implemented new digital marketing initiatives and maintains all three dealership websites on a day-to-day basis. Manages a 3-person content team with accountability for all social media channels (Facebook, Twitter, Instagram, Pinterest, YouTube, etc.), along with the company blog, email marketing campaigns, and SEO/SEM strategies. Also manages vendor contracts and relationships while adhering to overall marketing budget. Highlights: • Led cross-functional 3-member team to manage and develop content for company websites and digital/social pages, resulting in 178% year-over-year increase in organic site visitors to main website. • Managed $250,000 annual marketing budget, investing in paid search advertising, digital advertising, and point-of-sale retail materials. 2014 paid search and trackable digital campaigns resulted in 66% year-over-year increase in paid referral traffic to website. • Responsible for producing and developing all point-of-sale marketing, designing creative in house and working with 3rd party vendors to develop in-store advertising. • Served as the lead manager in launching a new web-based CRM system for 25-person sales team. Coordinated migration of 10 years’ worth of sold history data, developed over 100 unique HTML email templates for lead-nurturing campaigns, and trained sales staff on CRM usage and best practices. • One of four managers responsible for implementing new dealership sales process that streamlines the car-buying experience. Wellesley Toyota ranked 2nd out of 71 New England Toyota dealers in Toyota’s 2014 Customer Satisfaction Index ranking.

Part of the agency’s client team for Lloyds TSB, one of the largest banks in the UK and valued as a £50M client. Served as one of the primary contacts between agency staff and client marketing teams, delivering status updates, client and agency briefs, and organizing meetings. Coordinated internal agency teams on development and production of various digital marketing assets, as well as on long-term projects.

Worked closely with the General Manager of the company on various marketing, operations, and inventory projects that were essential to the overall business. • Collaborated with company management on new slogans for the company’s dealerships to be used in all future marketing and advertising initiatives. • Developed ad creative primarily using Adobe Creative Suite for various Internet advertising, print advertising, radio, social media, and direct mail campaigns. • Performed in-depth analysis of used vehicle inventory to determine average age of units and made recommendations on purchasing vehicles that sell well and depreciate at a slower rate.

Worked closely with all members of the team on various projects in finance, accounting, and marketing. • Set up system in Microsoft Excel to rate the viability of potential new markets based on criteria such as population, average income, real estate costs, and employment levels. • Organized ledgers and electronically filed and organized information on company servers, focusing on newly acquired properties located in Woodriver, IL. • Performed market research of all buildings and tenants in the Clayton Business District to evaluate potential opportunities to gain new tenants for Koch owned properties.