Collaborative, results-focused leader with experience in developing and executing B2B and B2C marketing strategies and initiatives that increase brand awareness, market opportunities, and ROI. Excel in driving creative direction, achieving revenue / marketing goals, leveraging technology to improve cost efficiencies / productivity and customer retention.  

Turtle Fur is the industry leading brand of outdoor headwear and accessories in the specialty ski and outdoor market.
Reported directly to the Owner/CEO with accountability for developing and executing all marketing budgets, plans and
programs, B2C marketing strategies, B2B marketing and retail programs, partnership development, customer service /
retention, marketing operations, identifying new market opportunities, market research, and creative direction for the company.
• Developed a 3-5-year strategic plan. Conduct in-depth market and customer research and customer / market
segmentation to devise marketing initiatives and plans.
• Collaboratively worked with the Director of Sales to exceed annual revenue goals of $12mm in FY19, increasing
revenue 30% in 2019.
• Collaboratively worked with the Director of eCommerce to exceed annual revenue goals of $4mm, and KPIs for web
sessions, purchases and AOV on 1P and 3P platforms.
• Developed yearly editorial calendar to increase YOY KPIs for consumer retention by 20%, reactivated dormant
consumers by 27%, and increased AOV by 15% through segmented email campaigns, and A/B tests, which also
increased online revenues by 98% on 1P platform.
• Designed and launched digital and social media strategies and campaigns with a focus on awareness, engagement
and loyalty. Increased average engagement by 33% between 2017-2020.
• Researched, vetted, contract negotiation, integration and implementation of platforms including ECOM, ERP, PLM,
DAM and CRM.
• Project managed the NetSuite ERP implementation. Responsible for budget oversight, scheduling, timeline
management, training, communications and user adoption.
• Responsible for the management of industry trade shows, regional rep shows and marketing events from budgeting,
staffing, design and marketing concepts to execution.
• Architect of corporate rebrand in 2018 from product/brand positioning to redevelopment of website, company
voice, mission statement, on-product branding, packaging, catalogs, retail display program, trade show booth.
Executed all deliverables in 6 months.
• Directly managed a team of 3 members. Responsible for the hiring, terminations, annual reviews, goals and compensation of team members. Responsible for the oversight and management of their deliverables.
• Developed and managed corporate culture, sustainability initiatives and Project Warmth philanthropic initiative.

Director of Marketing

VASA is a manufacturer of dryland swim trainers and ergs for elite level swimmers and triathletes.
Reported directly to the Owner/CEO with accountability for all marketing plans/programs, B2C sales strategies, sponsorship
development, and customer service/retention. Led the development and execution of all marketing strategies and activities
including social media strategy and campaigns, content creation, budgeting.

Marketing Manager

National Life Group is a Fortune 1000 financial services company offering life insurance and annuity products to individuals and businesses.
Director of Marketing, 2011 – 2013
Lead architect and designer for e-learning website NLGroupU. Developed employee & agent online training curriculum. Executive leadership presentation development and coaching.
Director of Creative Services, 2009 – 2011
Accountable for the project planning, creative direction, communication strategy and implementation for the rebrand of the organization. Managed a Creative Services department of 2 art directors, 7 graphic designers, 2 video production managers, and 2 freelance graphic designers located in Montpelier, VT and Dallas, TX. Responsible for the hiring and terminations of team members. Responsible for the oversight and management of their deliverables. Responsible for annual reviews, goals and compensation.
•	Developed, implemented and trained employees to new project workflow and management platform. This increased effectiveness and productivity.
•	Collaborated with Conference and Event Services department to develop and oversee the a/v production of National and International awards conferences.


Director of Marketing, 2006 – 2009
Marketing Manager, 2003 – 2006
Turtle Fur is the industry leader in outdoor headwear and accessories in the specialty ski and outdoor market.
Reported directly to the Owner/CEO with accountability for marketing plans/programs, B2B marketing and retail programs, graphic design and creative direction for the company. 
•	Architect and Creative Director of FU-R Headwear brand launch from product / brand positioning to brand voice, on-product branding, packaging, catalogs, website, retail display program, and trade show booth. 
•	Designed and launched digital and social media strategies and campaigns with a focus on awareness, engagement and loyalty. 
•	Responsible for the budgeting, art direction, and project management of 4 annual wholesale catalogs.


Find out detailed information about Josh Pombar,  in Prosper, TX

Josh Pombar: in Prosper, TX

Josh Pombar

Champlain College