lead rebrand

Top Management

Denver, CO
5/19 - Present
Nationally distributed multi-channel CBD wellness company. Brought on to turnaround company, lead rebrand, improve culture, and stimulate revenue growth for a stalled business in a competitive and cluttered sector. Started as CMO and made President & CMO by the board within four months.

President & Chief Revenue Officer - PRESIDENT & Chief Marketing Officer

? Pivoted company focus from being a "CBD company" to a "wellness company" with a focus on increasing mainstream awareness and distribution around better sleep, less stress and pain management products.
? Doubled company revenue within one year, from $4.5M to over $10MM
? Increased DTC revenue from $1M to $4.5MM annually. Increased Wholesale revenue from $3.5M to $5M.
? Thought leader with multiple conference speaking appearances, key notes, pod casts interviews.


Management & Leadership Successes
• Led complete rebranding and reformulation of 25 SKUs with a consumer value proposition focused on "Better Sleep, Less Stress, and Pain Recovery for The Goop Hating Super Mom" niche.
• Re-engineered production processes to allow for expedited R&D of 25 new SKUs within a 3 month period
• Turned around company culture which was "beat down" from previous leadership due to lack of focus, mission and empathy. Required a significant turnover of headcount. Led hiring of new executive and mid-level talent across the organization.
• Maintained culture and moral through COVID 19 through hands on management approach, a planned and executied shift to become a virtual work organization, and over-communication. Increase grocery and pharmacy distribution by 25% since the beginning of the lock down, approximately March 2020

Denver, CO; Las Vegas, NV; Philadelphia, PA; Columbus, OH; New York, NY
2/17 - 5/19
Multi-state cannabis focused holding company with portfolio interests in manufacturing, cultivation, retail and consumer research. Brought on as one of the initial principals to grow the team, build the consumer brands and expand the business. Company exited and was purchased for a 6x multiple by Jushi, Inc..

CMO & Head of Sales - SVP, Sales & Marketing - SVP, Business & Corporate Development

? Primary force behind brand and product development of two consumer-facing brands (Altus & Lucky) with 18 available SKUs in Nevada & Colorado, driving a 300% increase in revenue and gaining a 30% increase in market share over two years. Established SOP processes for production at scale. Served to humanize our products and used data driven insights to focus on education to fill a vacant space in the market
? Developed and built the team that launched  BEYOND / HELLO, a national retail chain, with two locations in Philadelphia, PA. Expected revenue to exceed $1.5M monthly in 3Q 2019. Recently participated in winning application for an additional 9 retail locations within the Commonwealth, resulting in 2x increase in the asset valuation (per market estimates.)
? Launched company strategy and built differentiated brands in the CBD wellness space (direct to consumer) with focus on inflammation, eczema & atopic dermatitis.


Management & Leadership Successes
• Led Sales, Marketing & Corporate Development as one of the first 10 employees of multi-state cannabis-focused conglomerate that now has over 125 employees nationally
• Re-enginered production processes to allow for expedited R&D of 15 new SKUs within a 6 month period.
• Marketing team completed a full brand, packaging and GTM strategy for two consumer brands within 3 months

CMO & Head of Sales - SVP, Sales & Marketing

New York, NY
9/14 - 11/16
Largest English Language Newspaper Website in the world with over 85 Million monthly unique visitors. DailyMail.com acquired Elite Daily, a millennial focused lifestyle website with over 30 million monthly A18-39 visitors at time of purchase.

CMO, North America
? Led commercial marketing strategy leading to a 46% YOY growth in digital revenue and 94% YOY growth in direct (non-programmatic) revenue, as covered here.
? Primary lead on distribution partnerships with SnapChat Discover, Apple News, Twitter Amplify, Verizon Go90 & Facebook Instant Articles implementations
? Developed consumer messaging and brand strategy for B2C "Serious Popular" campaign and B2B messaging for "The News & Pop-Culture Obsession For Affluent Women" campaign
? Primary driver of two proprietary digital ad products: "FameMaker" & "Accessorize With   " Products responsible for over $10 Million in new business
? Fostered partnership with the People's Choice Awards to create the first ever "Seriously Popular" Award nationally televised on CBS


Management & Leadership Successes
• Build & led in-house creative agency leading to over $20M in annual revenue.
• Managed and built PR, Events, Trade, Partnership Solutions, Consumer Acquisition & Analytics teams for North American business. Team included 25 members and 5 direct reports.
• Invited panelist & keynote speaker at multiple conferences including Advertising Week, Stream, Click Z, Digital Hollywood, Brand U, CMO Collective, and others.

New York, NY, Chicago, IL
3/10 - 8/14
WGN America is a 80 Million household nationally distributed cable network featuring original dramas along with top-off net comedies, dramas, family programming, MLB and the NBA. Tribune Broadcasting managed over 42 O&O local broadcast networks (FOX, NBC, CBS, ABC)

Vice President, Marketing & Digital
? Chief positioning strategist for network. Changed the marketplace perception of WGN America from an antiquated Superstation to a cutting edge premium original programming destination
? Primary driver and producer of all client driven sponsorships and integrated campaigns for all major categories and clients, driving approximately $89 Million in annual revenue
? Manage $23.5 MM budget to implement consumer branding strategy for two new original programs, SALEM & MANHATTAN. Strategy led to the higher prime time ratings in WGNA history.

Management & Leadership Successes
• Improved distribution of over 2 Million additional households from 2012-2014
• Social TV strategy featured in Ad Age resulted in over 2.5 Million fans/likes of WGN America affiliated social network pages

Vice President, Marketing & Digital

New York, NY
ESPN Networks, ESPN.com, ESPN The Magazine
12/05 - 3/10
ESPN is the Worldwide Leader In Sports. I was brought on to drive revenue through partnerships, ideation and implementation of integrated marketing campaigns for the world's largest consumer brands.


Senior Director, Co-Marketing
? Head of ESPN Co-Marketing.  Department responsible for all New York, New England & Atlanta based business as well as major Chicago, Los Angeles & San Francisco based clients
? Department responsible for 150+ integrated programs and over $325 Million in incremental revenue in 2007-08 and $352 Million incremental revenue in 2008-09. Client media spend range from $450,000 to over $55,000,000 annually or via multi-year deals.
? Created and produced the "ESPN Mini-Mercial" concept - a "slice of life": 10 video billboard that provides enhanced product placement opportunities on ESPN networks and within short form content on ESPN.com. Concept featured in the New York Times (April 14th, 2009).
? Leader of production team that won a Silver Palm D'or at the Cannes Advertising Festival 2009 for a Unilever marketing campaign featuring Michael Strahan

Management & Leadership Successes
• Manage a team of six people including an Associate Director, four Managers and a Coordinator.
• Member and recipient of the "Integrated Marketing Team of the Year" award by min's Integrated Marketing Awards in 2008

Senior Director, Co-Marketing

New York, NY
6/01 - 12/05
Maxim Magazine was the fastest growing Men's Publishing brand in the country from 2000-2005. I was hired as an early employee (top 50) to develop advertiser solutions and partnerships under the Maxim brand umbrella.

Senior Merchandising & Promotions Manager
Management & Leadership Successes
• Produced the first integrated print and digital campaign in Maxim history.
• Co-produced and created Maxim's legendary Super Bowl Parties from 2002-2005, and a multitude of other well-known events

Senior Merchandising & Promotions Manager

New York, NY
8/99 - 5/01
Joined Rolling Stone out of college as a Publishers Assistant. Moved within 6 months to Marketing Coordinator role.  I was hired as an early employee (top 50) to develop advertiser solutions and partnerships under the Maxim brand umbrella.

Marketing Coordinator
Management & Leadership Successes
• Led development and execution of a 6 city screening tour and premiere event for the movie Almost Famous
• Work on B2B marketing campaigns for a multitude of high profile advertisers


Utilities & Skills
Salesforce, Hubspot, Mailchimp, Magento, Shopify, Canva, Word Press, Asana, Quick Books, Hootsuite, Zendesk

SEO, E-Commerce, Design Thinking, Brand & Marketing Strategy, Social & Influencer, Impact Marketing, Experiential Marketing

Marketing Coordinator

Find out detailed information about Josh Richman, lead rebrand in Denver, CO

Josh Richman: lead rebrand in Denver, CO

Josh Richman

Tulane University