Josh Shave: SVP of Marketing in Huntington Beach, CA
Work experience
PublicSq
SENIOR VP of Marketing | 01/2023 - Current
* Took public on the NYSE (PSQH)
* Built investor site
* Launched GTM strategy
* Launched brand Revamp
* Built first ever Email strategy (segmentation, revenue producing,) with a 60% unique CTR
* Launched Marketing iteratives that grew membership base by 40%
* Lead the marketing team that grew our social following by over 100%
* Launched first ever OTT / TV strategy
* Built systems for brands under our holdings company
* Helped launch a subsidiary brand. (hit over a million dollars in rev. in the first 2 months)
* Built investor deck and presented to board of directors
RAZOR WORLDWIDE
SENIOR MARKETING DIRECTOR | 01/2022 - 12/2023
* Built first ever GTM Strategy
* Increased ecomm metrics in all major retailers
* Rebranding Razor as more than a toy company
* Building first ever CSR program
* Updating Website UX / UI
* Increase social engagement by 300%
* Spoke as a thought leader at Electrify Austin.
NIHON KOHDEN AMERICA
MARKETING DIRECTOR | 01/2020 - 12/2022
When it's call connected, more is possible.
* Built NKA's first brand guidelines in company 70-year history
* Developed the first ever go to market strategy.
* Built and assisted in the largest company growth in history in the first two quarters.
* Reimagined how we roll out our content to the medical industry.
* Built organizations first marketing department
* Grew all marketing efforts by double digitals in, advertising and social media
* Developed a new event strategy that met customer's needs
* Launched first product in 14 years
* Built analytic marketing dashboard to track and measure campaigns.
PADI
GLOBAL BRAND AND CONTENT MARKETING MANAGER | 01/2018 - 12/2020
RSM, California
Seek Adventure. Save the Ocean
* Own marketing campaign and strategy to grow business by 200 bps YoY, including new product content library that is the company's first in digital marketing.
* Drive development, buy-in, and launch of new brand campaign: Seek Adventure. Save the Ocean.
* Create and evangelize brand guidelines as an organizational standard, a first in PADI's 60 years; support launch of the new brand standards portal.
* Foster strategic partnerships with industry leaders: GoPro, DAN, NatGeo, LEUS, and Xcel.
* Build a content strategy to help PADI be the go to source for dive content globally in 186 counties and in 26 languages.
MASTERCRAFT BOAT COMPANY
SENIOR MARKETING MANAGER | 01/2010 - 12/2018
NASDAQ: MCFT is the world-renowned innovator, designer, manufacturer, and marketer of premium performance inboard powerboats.
* Created and evangelized adoption of brand standards for the first time in the company's history.
* Developed a marketing collateral site for dealer network globally.
* Grew web traffic 10% YoY 5 years running.
* Built product strategy with engineering team and partnered with business leadership to develop and own product standards.
* Led the brand to an NPS score of 73% and gross sales grew 49% in the last five years.
* Grew 38% over 5 year period through marketing initiatives alone, outpacing industry competitors.
* Generated the highest social engagement rate in the boating space with the largest reach.