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Creative Director

Creative & Design

I want to tell your story. I am passionate about marketing, branding, advertising and design. I have 18+ years of corporate, agency, and small business experience in both print and digital. I thrive in the conceptual stage through production. I have extensive experience managing design teams and running projects for campaigns, product launches, packaging design, events, branding, social media, environmental design and digital experiences. I am looking for a company that I can embrace and utilize my experience to increase the visibility of their brand. I'm bilingual and speak fluent Spanish.

As the Creative Director for the Ionis Communication Team, I work collaboratively to develop ideas and strategies to deliver exceptional work that aligns with the overall objectives for digital, social media and other digital experiences. I am bold and confident in my work, and bring a contagious creative flair, personality, emotion, and a strong visual sense to my work. I am passionate in my craft, and able to advocate for design as a critical component of effective integrated communications.

- Utilizes creative design and video software applications to turn visions into reality; encompassing branding, social media, digital, video and print assets, etc
- Manages multiple projects simultaneously on or exceeding deadlines
- Advises team members on strategies and trends to reach a specific target audience or achieve specific outcomes
- Establish work flow process from initial concept, through copy, approval process and delivery

I was charged with the oversight and creative output of the creative team and creative processes; the ideation, presentation and execution of branding and marketing communications and the operational readiness of the creative team. I provided overall creative leadership for the design team and the Nature’s Sunshine brand. My role touched everything from branding to advertising to packaging, corporate videos, events, environmental, web, social media and digital.

- Responsible for creating, building and maintaining the company’s brand internally and externally
- Managed, mentored and lead design team
- Fostered positive collaborative relationships between the creative department and other functional departments
- Worked with various teams to develop creative programs and concepts that met the business objectives of various business units and stakeholders
- Ensured compliance to all creative department standards and managed all communications with senior management and
the executive team
- Generated and promoted awareness and communication of team’s creative successes
- Regularly worked to improve the communication and processes necessary for optimum creative output
- Created the optimum structure to provide effective, efficient development of creative assets
- Art directed product photo shoots
- Provided evaluation, mentorship, and counsel to direct reports
- Performed key administrative annual reviews of each creative team member

Creative Manager

Fuel is a marketing/design agency in Salt Lake City, Utah that focuses on industries such as healthcare, fitness, cosmetics, financial and more. As their Art Director, I worked collaboratively with account executives, copywriters, the social media team and digital to create and produce ideas and strategies that aligned with our clients overall objectives and brands. Primary functions included playing a major role in defining and developing advertising, branding and user experiences that communicated a respected image and brand laterally across all channels for all clients which included everything from branding to outdoor, design, web, logo design, social media and digital.

- Developed time lines, meeting milestones and final deliverable deadlines, while staying within clients budgets
- Conceptualized, designed, and produced high impactful artwork for print and digital campaigns, by conveying design concepts via storyboards, mock-ups, with considerations for packaging, product sales literature, international labeling needs
- Represented as a creative lead and conveyed the creative vision
and gave direction to the design team throughout each project
- Managed and directed design team and mentored intern designers
- Monitored production schedules and workloads of designers

Art Director

As the Senior Designer of the creative team, I was responsible for taking ownership of production for all design and delivering innovative, elegant designs for internal purposes and external marketing purposes. Primary functions included day to day design of all assets and played a major role in defining and developing advertising, branding and user experiences that communicated a respected image and brand across all of Verscend’s marketing channels.

- Lead a rebrand process and transitioned all assets. Including collateral, website, social media, digital, event booth, online store and signage, etc.
- Developed a complete digital asset library for entire enterprise for marketing and sales purposes
- Communicated proactively with management and departments to keep them up-to-date with projects
- Collaborated with creative team to discuss and determine best overall solutions

Senior Designer

Fast paced. High volume. Quick turn-around. As a Senior Designer I was responsible for managing and turning around a daily high paced project list. I worked collaboratively with the creative team, writers and project owners to develop and deliver creative solutions that included projects from digital to packing to print collateral and web assets.

- Managed 8-10 daily projects simultaneously
- Developed digital campaigns related to specific marketing campaigns and strategies
- Managed, designed and produced global product packaging across all units
- Maintained open communications with Art Director,
Trafficking and project owners to keep them up-to-date of
project milestones
- Designed and implemented email campaigns

In a start-up business the tide is changing on a daily basis. From day one, I learned to adapt, solve complex problems quickly and deliver branded UI’s, web assets, digital, web and sales materials on a moments notice. I worked with content producers, web developers, engineers, iOS developers and other internal product and brand marketers to create, implement, and test visually compelling,
modern, and high performing applications for the Vocel platform.
- Established the UI brand and user experience for all mobile carrier applications
- Guided developers and designers to “stay true” to an original scope of a project and the brand

- Created the optimum structure to provide effective, efficient development of creative assets
- Executed design and branding projects and requests, including new business collateral, website updates and new digital
tools propositions
- UI/UX design for Vocel’s “VIM” app for AT&T, Sprint, Verizon, T-Mobile, Cricket
- Finalist in the Andrew Seybold Innovation Rally and Appware
at CTIA for “VIM”
- UI design pilot winner for a technology roll-out in the
United Kingdom

SENIOR DESIGNER

Find out detailed information about Josh Winspear, Creative Director in San Diego, CA

Josh Winspear: Creative Director in San Diego, CA

Josh Winspear