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Visual Business Partner

Top Management

Experienced Business Partner with a demonstrated history of working in the retail industry; both in the field and corporate settings. Skilled in Visual Merchandising, Project Management, Strategy Development, Trend Analysis, Employee Training, Adobe Photoshop, and Teamwork. Strong media and communication professional with a Associate of Arts (A.A.) focused in Design and Visual Communications, General from Fashion Institute of Design & Merchandising.

• Created monthly communication and training tools to successfully convey merchandising strategies and techniques to stores in order to elevate the in-store experience
• Developed efficient in-store marketing processes by pulling in relevant partners to improve accuracy which resulted in more effective touchpoints across the cross-functional team, a workload savings of 220 hours per year, and improved in-
store execution.
• Drove partnership with merchandising teams to right-size assortments, balancing space and sales, which reduced SKUs
by 25% while driving a +30% sales increase over the previous year.
• Formed merchandising strategy for 3 successful Limited-Time-Offer collaborations, while overcoming space constraints,
competing priorities, and product variations by instructing stores to focus on strong story-telling moments and category
driven merchandising:
o Hunter - 700 stores driving 13% comps
o Micky's 70th birthday - 1700 stores driving 18% comps
o Vineyard Vines - 1800 stores driving $43.3 million in sales
• Successfully launched the Wild Fable brand in all 1800 stores generating $44.5 million in the first four weeks of sales,
exceeding plan by 84%
o Analyzed market share information, fashion and social trends, and shopping behaviors to better understand the Gen Z guest
o Influenced product assortment by demonstrating how the floor could show up in-store to enhance the guest
experience
o Developed a marketing strategy based on market research to ensure priorities aligned across the total
company - speaking to value, navigation and inspiration
o Synthesized data to develop the merchandising strategy by creating zones within the floor to speak to different
trends, ensuring each zone contained a strong item statement, value messaging, and inspirational outfitting
o Translated the strategy across 12 store prototypes to guarantee proper in-store execution

• Educated 9 visual teams in the district on best practices for translating corporate strategies by developing training tools to simplify execution while creating meaningful presentations
• Emphasized the importance of making data driven decisions when translating strategies for their specific store layout and guest demographic to drive sales.
• Established and maintained open communication with in-store teams, district leaders, and corporate partners to ensure the proper flow of information
• Lead quarterly merchandising updates by coordinating in-store teams, creating timing and action plans, and ensuring the visual and store managers fully understood the corporate strategy

District Visual Manager 

Trained in-store visual team of 3 and 20 department managers on trends, strategies, and effective merchandising techniques by
adapting available tools to suit individual learning styles
• Conveyed corporate strategies through weekly team meetings in order to help prioritize, plan and support monthly initiatives
• Developed business plan by blending corporate strategies with store priorities and communicated them through weekly
touchpoints with the regional manager and store manager
• Executed thoughtful in-store and window displays to best enhance customer experience and increase sales
• Lead corporate and store level events as part of the Future Visual Leader program
• Built relationships with department managers to best exceed sales and visual goals

Visual Merchandiser/Manager

Find out detailed information about Joshua Beasley, Visual Business Partner in Minneapolis, MN

Joshua Beasley: Visual Business Partner in Minneapolis, MN

Joshua Beasley