Joshua Beasley: Visual Business Partner in Minneapolis, MN

• Created monthly communication and training tools to successfully convey merchandising strategies and techniques to stores in order to elevate the in-store experience • Developed efficient in-store marketing processes by pulling in relevant partners to improve accuracy which resulted in more effective touchpoints across the cross-functional team, a workload savings of 220 hours per year, and improved in- store execution. • Drove partnership with merchandising teams to right-size assortments, balancing space and sales, which reduced SKUs by 25% while driving a +30% sales increase over the previous year. • Formed merchandising strategy for 3 successful Limited-Time-Offer collaborations, while overcoming space constraints, competing priorities, and product variations by instructing stores to focus on strong story-telling moments and category driven merchandising: o Hunter - 700 stores driving 13% comps o Micky's 70th birthday - 1700 stores driving 18% comps o Vineyard Vines - 1800 stores driving $43.3 million in sales • Successfully launched the Wild Fable brand in all 1800 stores generating $44.5 million in the first four weeks of sales, exceeding plan by 84% o Analyzed market share information, fashion and social trends, and shopping behaviors to better understand the Gen Z guest o Influenced product assortment by demonstrating how the floor could show up in-store to enhance the guest experience o Developed a marketing strategy based on market research to ensure priorities aligned across the total company - speaking to value, navigation and inspiration o Synthesized data to develop the merchandising strategy by creating zones within the floor to speak to different trends, ensuring each zone contained a strong item statement, value messaging, and inspirational outfitting o Translated the strategy across 12 store prototypes to guarantee proper in-store execution