Bike

Dive

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Triathlon

Wake

Yoga

Health & Fitness

East Coast Regional Sales Manager

Top Management

Contemporary lifestyle brand focused sales leader, consummate salesman, and currently East Coast Regional Sales
Manager at Traeger Wood Fired Grills. Since 2015 played integral role in Traeger's unprecedented rise to prominence in
the Mid-Atlantic and East Coast. 8-year journey from virtually unknown brand, inheriting a $1.3M territory, to becoming
eponymous, a 2021 IPO, 2nd largest US grill manufacturer, and building a $113M Region.

Sold, supported, led, and developed podium player brands and people across beer, headphones, watches, apparel, and
grilling consumer product categories. My key ingredients are boundless energy, perpetual positivity, resiliency,
resourcefulness, industriousness, and unrelenting commitment to helping people win. Those ingredients, blended with a
true love for the game of sales, people, and selling products in which I believe, is my recipe for success.

Promoted to lead a Team of 13 across 5 Territories, 20 States, a $113M Region, & all Classes of Trade for Wholesale business unit.

Responsibilities: Drive regional territory & channel revenue, forecasting/tracking revenue goals, team bonus goals,
monthly region, team, & channel business reviews, reporting, & salesforce KPI's. Retail merchandising tools, product &
fixture allocations, new product & category launches, beta testing. Supporting channel & department heads, Regional & National Co-Op marketing budgets & support; events, blitzes, tradeshows. Team travel, expense, & promo budgets
• Evolved Sales & Events Tech role to Retail Account Manager: Raised the bar of team & new hires
• Fostered Rep Self-Assessment for performance awareness: Elevated all KPI metrics & sales execution
• Developed Retail Product Survey: Amended Distribution Strategy of 2023 New Product Launch
• Built Territory Management Process & Retail Merch Standards (PRIME & TRAEGER): Established platform & basis for expectations, benchmarking performance, and training initiatives

Leadership: Motivating, coaching, & training team to drive sell-in & sell-through. Execute best in class sales, aspirational
merchandising, & memorable retailer training methods. Curate cultural multipliers to fly the flag w/in retail & elsewhere. Be
fun & easy to do business with. Finding new aspirational retail partners. Pursue win-win solutions for dealers, how to say
"not yes", and be a shock absorber for the brand. Support and defend "Omni-Channel" strategy. Owning the shops & shop
employees. Make retailers stoked to sell us vs. have to. Stay P.R.O.- positive, realistic, & optimistic.
• Promoted: 2 Retail Account Managers to Territory Managers (Florida & Northeast)
o FL: 77% (+16%) to Goal YTD vs YTD LY & NE: 81% (+21%) to Goal YTD vs YTD LY
• Hired 2: Georgia Home Depot Sales Specialist & Eastern Seaboard Retail Account Manager
o GA HD: 78% ($4.9M) YTD / $6.4M Goal & ESB RAM: 71% ($16.4M) YTD / $23M Goal
• Territory Realignment: Made Florida Standalone Territory: 77% (+16%) to Goal YTD vs YTD LY
• Tenure: 10 of 13 Eastern Region Team Members: 5yrs+ on Eastern Region Team
• Created: MEATLOCKER- Virtual storage room for Sales Mgmt. to see Team Wins & Best Practices in Marketplace
Notable Successes:

Sold all categories; Watches, Accessories, Soft goods, & Audio across all channels- Surf/Skate/Snow/Watch & Jewelry/Lifestyle/Urban
• Hit 2013 Forecasted Goal of $2.4m from $1.1m PY equating to 118% YOY Growth
• Finished #1 Nationally: Units Sold & Points of Dist.- Launch of Portable Audio- Blaster
• Executed Custom Shop-In-Shop Partnerships w/ Heritage, Farias, Billabong, Kona
• Sold/Serviced Key Majors & Specialty; Barneys, Bloomingdales, UO, Heritage, Farias, BNW, Billabong

Mid-Atlantic Sales Representative

Set, Directed, & Executed Visual Merchandising for NYC/Metropolitan Area & Greater East Coast; rollouts of new
fixturing, buildouts, product/brand resets, POP, Shelf Positioning, Brand Priorities, & 2011 rebranding of all in-
store merch incl. territory allocations
• Managed All Event Marketing; Zumiez Couch Tour, Journey's Backyard BBQ, Wax Poetics Artist Showcase, Red
Bull 3style, New York Snow Film Fest & Surf Film Fest, ECSC's, Sweetwater Pro
• Built artist projects; Jim Jones, Biz Markie, Roc Nation, Erykah Badu, Afrika Bambaataa, & DJ Premier

East Coast Regional Merchandising & Marketing Manager

Oversaw BBC's 3rd largest territory worldwide, largest single market beer distributor, and 4th largest beverage
distributor in US- Manhattan Beer Distributors

New York City Key Account Manager

Find out detailed information about joshua berg, East Coast Regional Sales Manager in Elmsford, NY

joshua berg: East Coast Regional Sales Manager in Elmsford, NY

joshua berg