Bike

Golf

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Yoga

Health & Fitness

Friends and family. anything outdoors related

As a passionate and innovative leader in product creation, I am the go-to person for your revolutionary merchandising needs. My active lifestyle and vast experience in sportswear, allow me to be the best adviser for innovative and sustainable product design. My visionary skills and expert knowledge of merchandising translates to adept consumer focus exceeding customer demands for cutting-edge apparel, footwear and accessories.

As a natural leader, I am able to develop exceptional rapport with clients, driving fruitful product life cycles and coordinating innovative design and ultimately succeed within deadline-driven environments. My strategic planning and analysis of market trends are the keys that unlock the value of the products I create and successfully promote. 

Thriving on teamwork, I have the capacity to work with creative individuals and stakeholders to achieve the company’s mission and vision. With a proven track record of growing a profitable business and exceptional people skills, I ensure that products exceed the consumers’ expectations.

Combining my education in Business Management and Operational Management with over 15 years of professional experience, I have refined my strengths in product management, competitive analysis, problem resolution, and people management. While propelling successful brands, I have developed the formula to catapult sportswear to flourish in today’s market. 

As the Sr. Director of the Crate&kids brand, I am responsible for setting the overall strategy and direction for the brand, as well as leading cross-functional teams in the execution of the brand throughout all channels.  I drive best practices and performance standards for merchandise assortment plans and life stage marketing. I utilize market data insights to maximize company sales growth and profitability by building business strategy and market share. I grow existing as well new categories, identify trends, and deeply immerse in the customer experience. I lead cross-functional team members including finance, business intelligence, E-commerce and store teams in market assessments, financial scenario planning, growth sizing, competitive analysis, go-to-market strategies and capital requirements for new strategies. I drive financial results that maximize revenue, conversion, gross margin and inventory turn goals.

Sr Director Crate&kids

Directly responsible for all product teams in an effort to deploy all areas of product inclusive of design, development, merchandising, sourcing, planning, production and management of top and bottom line targets. Leads strategy and execution of all product work and initiatives in collaboration with marketing and sales. 

Created and owned long-term strategies in line with brand direction along with prioritizing objectives and key results. Cultivated and grew data driven, customer centric product approach in all decisions. Drove innovation across existing and new product categories. Conceptualized measurement of business initiatives and implemented strategy in an effort to maximize profitability and productivity goals.

Chief Merchandising Officer

Provided consulting for executive leadership for apparel, accessories and footwear brands seeking organizational transformation.

Principal Consultant 

Spearheaded product lifecycle and cross-functional teams, while ensuring that consumer trends and new technology were monitored.

Oversight of annual strategic planning process. Headed areas of innovation, global style creation, pricing, key concepts, product course, and GPM%. Conceptualized merchandizing, marketing, and business strategies with a focus on technology, innovation, key style initiative and brand expansion. Utilized strategic planning, budget and calendar management, and forecasting to anticipate products’ end results.

Selected Contributions:
- Instrumental in the inauguration of the revolutionary Hyperweave Innovative boardshort and the first Hurley Pro base layer (compression for water) and Nike Free Phantom Sandal
- Efficaciously increased GPM by 400 basis points, through driving home key initiatives – a concerted effort with design, development, production, and planning teams.
- Increased revenue by 10% and brand awareness for the company through to the successful launch of a popular USA Olympic- branded collection.


Global Product Director

Played a key role in the branding, promotion, and publicizing of the company’s products.

Collaborated with the Retail, License, Marketing, E-commerce, Product, Planning, and Sales Teams in order to attain the desired revenue results and maintain the company’s brand image across the globe by providing an exciting customer experience. Closely monitored the ebb and flow of market trends and consumer insights in order to efficiently meet customer demands with the company’s products. Directed the global seasonal design and development process and calendar.

Selected Contributions:
- Strategized and ultimately effectively attained 100% of directed store assortment with the leading wholesale partner: Dicks Sporting Goods.
- Pioneered the highly successful Phantom Sandal with Nike Free technology, which garnered $10m in annual sales.
- Propelled the major innovative Phantom franchise across both boardshorts and walkshorts, therefore raking in annual sales of $70m.
- Strategically increased ASP by 20% for walkshorts due to the successful launch of the innovative Drifit Chino walkshort.


Director of Merchandising 

Served as the key collaborative point for the marketing and commerce for the company, with a focus on basic forecast modeling.  

Led the charge on attaining sales and business goals through yearly global inventory investment strategy and collaboration with E-commerce and DTC teams, Finance and Sales Departments. Spearheaded a dynamic team that planned and established product demand plans, which ultimately produced accurate forecasts.

Selected Contributions:
- Significantly reduced DII by 60 days due to accurate forecasting and sourcing and partnership with sales and customer service teams to increase turn rates.
- Took the lead on effective planning, thereby attaining major GPM targets.

Director of Demand Planning 

Directed the collaboration of cross-functional teams in an effort to deploy all areas of e-commerce, inclusive of content planning and development, promotional campaigns, online marketing, inventory plans, etc.

Worked with Sourcing, Merchandising, Product, Customer Service, and Planning teams to ensure that critical deadlines were met. Conceptualized measurement of business initiatives and strategically made modifications where necessary in an effort to maximize profitability and productivity goals.

Selected Contributions:
- Effectively launched the highly successful Hurley.com website where $75 million worth of merchandise was purchased through the website annually.

Director of E-Commerce

Managed a team who created global demand plans

Demand Planning Manager

Managed a team who controlled global inventory 

Inventory Control Manager 

Assisted sales team in setting and achieving global sales goals


Assistant Sales Manager

Created technical specifications for garment construction 

Spec Technician 

Find out detailed information about Joshua Patopoff,  in Aliso Viejo

Joshua Patopoff: in Aliso Viejo

Joshua Patopoff

California State University