Joshua Petit: Digital Marketing in Worcester, MA

I have recently been tasked with leading this small E-commerce businesses marketing efforts. This has involved all aspects of digital marketing. Since starting this project I have done website UX, content creation for the site and social channels, copywriting, email marketing, and SEO. These efforts have increased brand visibility, monthly users, and social following. • On-page and technical SEO • Content creation • Social Media • Email marketing

As an SEO Specialist for SnoCountry, I have delved into all things digital. I have been responsible for increasing brand visibility through organic search. This involves using on-page SEO, technical SEO, and social signals to improve search engine rank. With the Data team, I ensure accurate and timely updates of ski area conditions. I also respond to questions and concerns from ski areas about issues entering their conditions. • SEO Audits • Baseline SEO reports • Keyword research • Optimizing meta descriptions, Title tags, header tags, image ALT descriptions • On-page SEO and Technical SEO • Backlink acquisition • Sitemaps • Accurate daily website updates of snow conditions • Responding to requests from ski resorts for accurate snow condition postings • Assisting ski resorts with issues entering their snow conditions

As a producing partner for Automated Insurance Partnership I am responsible for creating new client leads. I review and service policies with clients. I am also the initial point of contact for current and potential clients. • Signing new clients and retaining current clients • Cold calling and follow through with sales leads • Reviewing client policies to be sure that they have appropriate coverage • Personalized client claims service

As an employee for Wachusett Mountain I worked a season long internship in marketing and taught snowboarding for 7 seasons. • Assisting with radio promotion • Conducting surveys with area guests • Social media • Customer service • Snowboard instruction for all ages and skill levels • Designing and implementing lesson plans for set goals