Fashion

Lifestyle

Music

Outdoor

Snow

Surf

Swim

Yoga

Health & Fitness

Recipe creation

Local travel guides

Playlist curation

Farm-to-table dining

Supporting local businesses

Stand-up specials

National park exploration

People supporting people

Quilt

Other

During my tenure at The University of Southern California, I developed a passion for marketing and community building. I studied under professionals in their fields and gained insight into my strengths in growth & retention through community engagement. My hobbies are agricultural and outdoor centric. I am currently learning beekeeping and can be found spending any free weekend exploring national parks and reserves. I am seeking a full-time position in which I can focus on community building and authentic
consumer engagement with my experience in growth & retention strategies through experience design and digital media. Above all else, I am seeking a company aligned with my values where I can work alongside a team to make an impact on the greater good.

I believe in people and our innate desire to connect and create lasting change. I started as a content creation intern for a female-founded start up called in Quilt. I saw a need for a new kind of engagement with potential customers and took initiative to evolve my role. I am now the social sales coordinator under the marketing branch at the company.  I am responsible for the strategic vision of Quilt via increasing community engagement across social platforms, growth hacking into untapped communities, and creating data driven outreach. 


Objective: Grow our community with intentional outreach while maintaining the integrity of the 
authentic connection we facilitate
• Researched and executed social outreach and programming experiments
• Lead scored prospective ‘Quilt women’ to determine customer personas
• Engaged in varying social platforms to scout and reach out to potential members
• Utilized UTMs to understand conversion rates and efficiency of experiments 
• Kept track of bookings, payments and refunds

• Pitched Cassandra’s brand to aligned companies for sponsored posts on
  Instagram, YouTube, and blog posts
• Created contracts for brand partnerships  
• Managed online brand to be cohesive with Cassandra’s mission
• Filmed and edited cooking & baking videos

Brand Manager

Objective: Create content in support of growth and retention initiatives. 
• Managed posting content for the Facebook page, Membership Thread, 
  Newsletter, LinkedIn, Instagram, and Twitter that increased engagement 
  on social channels
• Photographed gatherings for blog and Instagram
• Authored blog posts 
• Implemented retention strategies and optimized gathering experience through 
monitoring customer communication

Content Creation Intern

• Pitched clients to major publications and news outlets like KTLA 
• Negotiated and expanded partnerships with new clients 
• Designed company deck personalized for each client

Marketing & Sales Intern 

• Interviewed guest speakers and research fellows hosted by Annenberg
• Composed feature pieces for University of Southern California’s website

Content Creator

Find out detailed information about Julia Marenghi, Quilt in Los Angeles, CA

Julia Marenghi: Quilt in Los Angeles, CA

Julia Marenghi

The University of Southern California