Julie Bacon: Owner & Founder in Truckee, CA

- Built business to lead PR and digital marketing efforts for outdoor industry brands Drove over 100 million annual website impressions through press releases, creative pitches, product seeding, and dynamic storytelling for clients - Managed and created content for over 30 social media platforms, increasing engagement YoY by 50 - 400,000% - Developed content strategy for each brand, while collaborating with external marketing teams, brand agencies, and business partners - Set and monitored KPIs, building off of campaign successes to grow DTC sales - Client roster: Astral, Granite Gear, DESO, Yogo, Hibear, Rent This Rod

- Responsible for brand oversight on all marketing channels, content strategy, data management, advertising, copy writing, PR outreach, brand collaborations, wholesale programs, corporate gifting, and community management - Designed the GTM strategy for and led Kickstarter campaign efforts to raise over 10x the crowdfunding goal for Hibear’s All-Day Adventure Flask - Made key decisions on the direction and growth of the business - Started B2B efforts and grew sales exponentially MoM - Launched DTC business and personally oversaw creation of Shopify website, growth of owned marketing channels, collaboration with product designers, and sales goals

My role at Darby Communications was two-fold. I acted as the Digital Marketing Manager for the agency; providing oversight on all digital channels and giving feedback to the team on their graphic designs, campaigns, social media content and analytics for clients. My other role at Darby Comm functioned as Account Executive for several brands, including Astral, Blue Ridge Adventures, Tailwind Nutrition and others. As Account Executive, I managed overarching marketing strategy, event sponsorships, tradeshow preparation, blog content, newsletter campaigns, graphic design, social ad campaigns, Google Analytics, reporting, social media, athlete and ambassador teams, photography direction and public relations.

Responsible for the administration of the Family Medicine Residency Program, functioning as a liaison between the Program Director and other departments, divisions, and residents. Managed promotion of program via social media and media outlets. Maintained educational quality of the program. Orchestrated resident events including: annual retreat, orientation, graduation, conferences, and recruitment.

Local fundraising and event management; Elevation of social media platforms and strategy.

Worked to make high level projects and statewide fundraising events successful. Managed marketing strategies via social media and corresponded with media outlets through the creation of press releases and interviews. Supervised team of interns.