Senior Process Manager - Content

Top Management

10+ years of brand, digital marketing strategy and production experience, working with Entertainment and Fortune 500 brands. A creative and strategic thinker, passionate about combining innovation with in-depth analysis to produce unique and engaging experiences. A unique ability to balance an intensive workload while ensuring all projects are delivered on time and budget. A results-driven and proven leader, great at motivating and empowering her team.

Lead 360 & Digital Content campaign strategy and production for entertainment industry clients, including Netflix, Amazon Studios, Paramount, 20th Century Fox, STARZ and many more.
•	Responsible for the A/V and Digital content development for the agency, from short form content to VR and beyond. 
•	Responsible for proactively researching digital advancements to ensure that our platforms recommendations remain innovative – first-to-market approach is key.
•	Collaborate with distribution partners and technology vendors to deliver work that breaks through the cluttered digital landscape.
•	Streamlined the agency’s A/V, social and interactive design and development process.
•	Manage the complete campaign development process, including but not limited to: analysis of needs, briefing and management, strategy, research, acquisition, CRM, user experience, QA and delivery. For original content production, includes: live action shoots, contract and talent negotiations.?
•	Scoping, delivery and b

Oversee the production of digital & integrated marketing campaigns for entertainment industry clients, including Warner Bros., Disney, 20th Century Fox, Paramount, Sony Pictures, Netflix, FX Networks, Showtime and many others.
•	Expert in producing digital and social activations, and campaigns for tentpole and franchise properties, through continuity of story and experience in bridging the gap between theatrical/TV and home entertainment releases.
•	Collaborate with Account and Business Development teams to ensure that all project deliverables exceed client objectives.
•	Partner with Director of Social Strategy to develop innovative and unique ways to engage consumers, as well as the development of content calendars and social assets.
•	Oversee the creation of social content development, editorial and shoots. 
•	Responsible for overseeing the work of all agency resources: creative, strategy and production.
•	Audited, established and implemented agency-wide processes to streamline work 

Executive Integrated Producer  

Oversaw all marketing activities and brand synergy for the 20 show portfolio, ensuring that each show had its own unique identity while remaining true to the overall Cirque du Soleil brand.
•	Responsible for development of 360 marketing campaigns, including RFP drafting and process, budget management, strategy development and supervision of agencies/vendors.
•	Partnership with internal public relations, media, ticket sales teams to ensure KPIs align.
•	Daily collaboration with team members working out of satellite offices in Las Vegas and London.
•	Developed and implemented a global acquisition and engagement strategy, focused on digital and social channels.
•	Conducted and analyzed consumer research, in order to segment the audience base and make strategic decisions backed by real data.
•	Participated in the analysis of major trends in communication and marketing innovations worldwide and identified new opportunities to maximize the effectiveness and innovativeness of Cirque du Soleil

Senior Manager, Content & 360 Marketing

Responsible for the management of major sponsorship contracts at both the National and Global levels, including but not limited to the following categories: Automotive, Financial, Telecomm, Insurance, Travel & Leisure, Food & Beverage, SAAS Business Solutions.
•	Developed and executed activations (including marketing, promotions, public relations, advertising, direct marketing, social media and event planning) that deliver on partner objectives and maximize ROI.
•	Oversaw the work of Account Executives and Coordinators.


Manager, Corporate Alliances

Responsible for managing internal and externally contracted marketing, PR, and sponsorship agencies on all Just For Laughs projects to ensure that goals are met, from initial briefing through to execution. Oversaw all operational aspects of Chicago & Toronto Festivals and Live Touring projects, including creating and maintaining all contracts, budgets, and talent offers.

Marketing & Operations Coordinator

Pitched intellectual properties (films, television shows, music tours) and talent to brands to create partnerships/promotions and endorsement opportunities for 800+ clients.
•	Responsible for supervising all departmental billing, including any deals/bookings, commission, etc.
•	Responsible for creating and updating all marketing materials for 800+ clients; including press kits, one sheets, proposals and flip books
•	Act as a mentor for department Agent Assistants


Branding Coordinator & Agent Trainee

Find out detailed information about Julie Bloomfield, Senior Process Manager - Content in Los Angeles, CA

Julie Bloomfield: Senior Process Manager - Content in Los Angeles, CA

Julie Bloomfield