Julie Bloomfield: Senior Process Manager - Content in Los Angeles, CA
Julie Bloomfield
Senior Process Manager - Content
Los Angeles | United States
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Work experience
hi5.agency
Senior Process Manager - Content | 05/2017 - Current
Lead 360 & Digital Content campaign strategy and production for entertainment industry clients, including Netflix, Amazon Studios, Paramount, 20th Century Fox, STARZ and many more.
• Responsible for the A/V and Digital content development for the agency, from short form content to VR and beyond.
• Responsible for proactively researching digital advancements to ensure that our platforms recommendations remain innovative – first-to-market approach is key.
• Collaborate with distribution partners and technology vendors to deliver work that breaks through the cluttered digital landscape.
• Streamlined the agency’s A/V, social and interactive design and development process.
• Manage the complete campaign development process, including but not limited to: analysis of needs, briefing and management, strategy, research, acquisition, CRM, user experience, QA and delivery. For original content production, includes: live action shoots, contract and talent negotiations.?
• Scoping, delivery and b
Eclipse Advertising
Executive Integrated Producer | 11/2015 - 04/2017
Oversee the production of digital & integrated marketing campaigns for entertainment industry clients, including Warner Bros., Disney, 20th Century Fox, Paramount, Sony Pictures, Netflix, FX Networks, Showtime and many others.
• Expert in producing digital and social activations, and campaigns for tentpole and franchise properties, through continuity of story and experience in bridging the gap between theatrical/TV and home entertainment releases.
• Collaborate with Account and Business Development teams to ensure that all project deliverables exceed client objectives.
• Partner with Director of Social Strategy to develop innovative and unique ways to engage consumers, as well as the development of content calendars and social assets.
• Oversee the creation of social content development, editorial and shoots.
• Responsible for overseeing the work of all agency resources: creative, strategy and production.
• Audited, established and implemented agency-wide processes to streamline work
Cirque du Soleil
Senior Manager, Content & 360 Marketing | 10/2013 - 10/2015
Oversaw all marketing activities and brand synergy for the 20 show portfolio, ensuring that each show had its own unique identity while remaining true to the overall Cirque du Soleil brand.
• Responsible for development of 360 marketing campaigns, including RFP drafting and process, budget management, strategy development and supervision of agencies/vendors.
• Partnership with internal public relations, media, ticket sales teams to ensure KPIs align.
• Daily collaboration with team members working out of satellite offices in Las Vegas and London.
• Developed and implemented a global acquisition and engagement strategy, focused on digital and social channels.
• Conducted and analyzed consumer research, in order to segment the audience base and make strategic decisions backed by real data.
• Participated in the analysis of major trends in communication and marketing innovations worldwide and identified new opportunities to maximize the effectiveness and innovativeness of Cirque du Soleil
Cirque du Soleil
Manager, Corporate Alliances | 03/2011 - 10/2013
Responsible for the management of major sponsorship contracts at both the National and Global levels, including but not limited to the following categories: Automotive, Financial, Telecomm, Insurance, Travel & Leisure, Food & Beverage, SAAS Business Solutions.
• Developed and executed activations (including marketing, promotions, public relations, advertising, direct marketing, social media and event planning) that deliver on partner objectives and maximize ROI.
• Oversaw the work of Account Executives and Coordinators.
Just for Laughs
Marketing & Operations Coordinator | 12/2008 - 10/2010
Responsible for managing internal and externally contracted marketing, PR, and sponsorship agencies on all Just For Laughs projects to ensure that goals are met, from initial briefing through to execution. Oversaw all operational aspects of Chicago & Toronto Festivals and Live Touring projects, including creating and maintaining all contracts, budgets, and talent offers.
ICM Talent
Branding Coordinator & Agent Trainee | 04/2007 - 11/2008
Pitched intellectual properties (films, television shows, music tours) and talent to brands to create partnerships/promotions and endorsement opportunities for 800+ clients.
• Responsible for supervising all departmental billing, including any deals/bookings, commission, etc.
• Responsible for creating and updating all marketing materials for 800+ clients; including press kits, one sheets, proposals and flip books
• Act as a mentor for department Agent Assistants