Director of Ecommerce

Marketing & Sales

<p>Director of Ecommerce with two decades of digital sales, marketing and management background in the action sports industry, including B2C and B2B channels. Proven history of driving revenue and customer growth for omni-channel retailers. Bicycle advocate, enthusiast, and competitive athlete.</p>

Launched the Denago eBikes brand in the United States on the Shopify Plus platform.
Piloted blended store features, offering B2C and B2B sales on a single website, supporting
consumer-facing online sales as well as wholesale sales for 280+ brick and mortar dealers.
Oversaw contractor and employee content creators, photographers, videographers.

DIRECTOR OF ECOMMERCE

Maintained and improved All Industrial Tool Supply's digital presence, including B2C and B2B e-commerce on the BigCommerce platform.

DIRECTOR OF DIGITAL MARKETING

Oversaw the launch of the Aventon ebike line in the United States and drove more than 300%
growth during the pandemic. Responsible for D2C and B2B business segments selling Aventon
ebikes directly to consumers online and to 120+ partner bike shops. Acting General Manager in the absence of the CEO, with oversight of hiring, payroll, and operations.

VP of Ecommerce

Oversaw the launch of the Aventon eBike line in the United States and drove more than
300% growth during the pandemic. Responsible for D2C and B2B business segments
selling Aventon eBikes directly to consumers online and to partner bike shops. Acting
General Manager in the absence of the CEO, with oversight of marketing, Ecommerce,
hiring, payroll, and warehouse operations.

VP OF ECOMMERCE

Improved business processes and helped departments communicate effectively throughout
Jenson USA, a leading online, catalog, and brick-and-mortar retailer of cycling equipment. I
captured and addressed critical issues affecting internal and external customers, then
worked with individuals and teams to develop solutions to address them through training,
process documentation, and process improvements.

Director, Business Systems and Support

Improved business processes and helped departments communicate effectively throughout Jenson USA, a leading online, catalog, and brick-and-mortar retailer of cycling
equipment. Captured and addressed critical issues affecting internal and external
customers, then worked with individuals and teams to develop solutions to address them through training, process documentation, and process improvements.

Served as a member of Jenson USA's executive team, setting strategic direction and longterm
planning. I also had direct responsibility for the operation and direction of Jenson
USA's two physical retail store locations.

DIRECTOR OF BUSINESS SYSTEMS AND SUPPORT

Oversaw sales, customer service and support; including telephone call center, email, and live chat during a period of significant revenue growth. My responsibilities also included
all digital marketing, including email list management, paid search, affiliate marketing,
website product copy and content, as well as print advertising to drive customer
acquisition and retention.

DIRECTOR SALES AND MARKETING

Find out detailed information about Justin Christopher, Director of Ecommerce in Rancho Cucamonga, CA

Justin Christopher: Director of Ecommerce in Rancho Cucamonga, CA

Justin Christopher

California State Polytechnic University

California Polytechnic State