Zen Planner

Administration & Clerical

Growth marketing professional with 9 years of experience in a variety of roles. Highly skilled at building
brands and marketing strategies to build brand awareness and generate demand. Passionate about
building tight-knit, high performing teams that deliver results in a culture that motivates & inspires people.

Currently leading a team of four demand generation professionals across 9 brands in the Fitness
SaaS Industry.
? Achieved all lead generation goals in 2021, with 250% and 210% to goal for our flagship brands.
? Planned, developed and initiated a cross-departmental sprint framework for project management.
? Project manager for the redesign of our www.clubautomation.com website.
? Actively manage $2M in annual digital advertising budget across multiple channels.

Led a demand generation team for our enterprise brands, leveraging experience with high volume
lead generation tactics to compliment ABM strategies.
? Set records for lead generation for our flagship Club Automation product.
? Designed and managed a Pillar and Spoke SEO strategy to rank for high intent keywords and increase web traffic, demand and brand awareness.

Demand Generation Manager - Enterprise

? Responsible for producing 3 blogs/ week across our Crossfit, martial arts, & boutique verticals.
? Responsible for producing in-depth content pieces to drive prospects and leads. Including our
annual Industry Benchmark Reports for Yoga, Crossfit, Martial Arts and Boutique
? Managed paid advertising budgets of over $800,000 across Google Ads, Facebook, Referral,
Youtube, and Display advertising programs.

SEM and Content Marketing Specialist - Zen Planner

Find out detailed information about Justin Dowsett, Zen Planner in Castle Rock

Justin Dowsett: Zen Planner in Castle Rock

Justin Dowsett

Marylhurst University

University of Wisconsin