Justin Dowsett: Zen Planner in Castle Rock
Justin Dowsett
Zen Planner
Castle Rock | United States
Skills
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Interests
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Industries
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Work experience
Club Automation
Zen Planner | 05/2021 - Current
Currently leading a team of four demand generation professionals across 9 brands in the Fitness
SaaS Industry.
? Achieved all lead generation goals in 2021, with 250% and 210% to goal for our flagship brands.
? Planned, developed and initiated a cross-departmental sprint framework for project management.
? Project manager for the redesign of our www.clubautomation.com website.
? Actively manage $2M in annual digital advertising budget across multiple channels.
Club Automation
Demand Generation Manager - Enterprise | 04/2020 - 05/2021
Led a demand generation team for our enterprise brands, leveraging experience with high volume
lead generation tactics to compliment ABM strategies.
? Set records for lead generation for our flagship Club Automation product.
? Designed and managed a Pillar and Spoke SEO strategy to rank for high intent keywords and increase web traffic, demand and brand awareness.
Crossfit
SEM and Content Marketing Specialist - Zen Planner | 05/2018 - 04/2020
? Responsible for producing 3 blogs/ week across our Crossfit, martial arts, & boutique verticals.
? Responsible for producing in-depth content pieces to drive prospects and leads. Including our
annual Industry Benchmark Reports for Yoga, Crossfit, Martial Arts and Boutique
? Managed paid advertising budgets of over $800,000 across Google Ads, Facebook, Referral,
Youtube, and Display advertising programs.