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Field Marketing Manager - Tucker Powersports

Marketing & Sales

I have over 15 years of professional experience in Sales, Marketing, Customer Service and Management.  I have a proven track record of achieving goals and leading teams to success.  

I worked at BTO Sports, a world wide leader in after market powersports parts and accessories (2005-2015).  I started my professional career here in 2005 and help build the company into one of the leaders in eCommerce sales.  I spent 10 years with this great organization, starting as a customer service rep and quickly moving into a senior sales rep (2005-2008).  From 2008-2015 I managed a team of 8-12 associates, we achieved yearly and quarterly sales goals regularly.  Many of my duties oversaw the daily sales flow, watching seasonal trends and reporting.  I was also part of the Marketing Team at BTO Sports, where I helped with social media and email campaigns... along with helping all activations of local and regional teams.  

I decided it was time for a change so I packed up my bags and headed to Texas for a chance to team up with one of the biggest and most elite companies in the powersports industry... Tucker Powersports.  

When I arrived at Tucker Powersports I took on the role of eCommerce Coordinator where I learned all the processes and systems that Tucker uses on a daily basis.  Here I helped the e-Com team create sales opportunities for all of the eCommerce dealers.  

After about a year of this I realized I needed to grow and move on, so with the opening of the Helmet and Apparel Specialist role in the Dallas/ Fort Worth area, I took the opportunity to transition to an out side sales rep.  This role was fast paced and every day was a new challenge.  I was the key contact for all of the 35+ apparel brands that Tucker Powersports offers.  I would regularly call on the accounts in my territory (250+ accounts) to train them on the features and benefits of our products and brands.  I was able to grow my territory by 40% YOY, with this success came a new opportunity for growth.

I was offered an Account Manager position with the eCommerce / National Accounts team at Tucker Powersports.  Once I accepted the promotion I was quickly using all the tools I learned with in my previous stint with this team.  I managed the single biggest account and largest territory (44 Million Plus).  My goal was to grow the territory by 4.5% which I was able to achieve.  This role was a different challenge as this required many hours working in excel to read data and forecast sales.  I was able to create many unique sales opportunities for my accounts by creating additional margin.  

At the beginning of this year (2019), I was asked if I would take on a new challenge. Tucker was creating a new role and asked me to lead and manage it.  This role would be the Field Marketing Manager, I was asked to do this because of my outgoing personality and willingness to take on a new challenge.  This role had never existed at Tucker, so it was up to me to create the process and implementation of all field events.  Currently I have strategically planed and implemented over 10 field campaigns this year, all being a large success.  My team and I also manage our Social Media platforms (Facebook, Instagram, Twitter and LinkedIn).  We also create most of the content that you see.  Most of the photos I have taken and edited, along with all written content.  My video producer has done an amazing job of creating epic videos that our fans love to engage with.

Feel free to reach out, I am always open to chat.


Personally manage 18 social media channels and the content published on them
•  I am responsible for the strategic planning and execution of all field events    Examples: Brand Launch, Rebranding and activations, content capture and campaigns.
• Define target personas and implement strategy to target them
• I work closely with our Regional Sales Managers on regional activations and use regional events to forecast future events and KPIs

• Managed the largest book of business for Tucker, exceeding 50 million dollars     Achieved 102% of sales goal
• Assisted in the rebranding.  From Tucker Rocky to Tucker Powersports
• Working with the leadership team to help create a new on boarding process for all new employees

eCommerce Account Manager

40% YOY
• Worked with my team to hit our yearly goal and we did this by focusing on social media marketing

Helmet and Apparel Specialist

I was brought into the company at this position to learn the processes and company vision.

eBusiness Coordinator

• First point of contact for new sales opportunities
• Lead a team of sales professionals: Managed yearly sales goals, ROI and events
• Handled complex orders that required language translation, complicated shipping rates and calculation of taxes when appropriate (international sales)

Moorpark College / California State University, Northridge - Course studies in Business Admin, Business Law and HR Management

Sales Manager

Find out detailed information about Justin Giles, Field Marketing Manager - Tucker Powersports in Fort Worth, TX

Justin Giles: Field Marketing Manager - Tucker Powersports in Fort Worth, TX

Justin Giles