Bike

Lifestyle

Outdoor

Snow

Surf

Tech

Triathlon

Health & Fitness

Chief Marketing Advisor

Marketing & Sales

Communications Pro: My consistent track record of generating top-tier media coverage, consumer awareness, and internal sales buy-in has contributed to winning product launches, brand building, and brand revivals for companies like Cannondale, Garmin, and Skyfire.

Proven Leader: 14 years of experience managing and building internal teams and external agencies.

Master Connector: I have been called a professional friend- maker with a knack for creating lasting relationships with top influencers and athletes across industries.

Executive Coach: Coached +30 executives for internal and external speaking engagements.

- Led team of 6 to deliver complete company rebrand positioning, messaging, visualization, and
website redesign
- Generated 5x media coverage via earned media, reactive inquiries, and optimizing search
- Developed and aligned executives to revised solution-based org structure supporting brand
position to sell solutions over individual products

- Wrote all quarterly and annual earning releases in collaboration with the CEO, CMO, and CFO
- Responsible for reactive and proactive corporate/media relations

Investor Relations Lead - Grown Rogue, Independent Consultant

- Ran all commercial public relations across 29 brands including - product launches from concept
to execution, selection and management of agencies, and crisis PR
- Drove internal culture and communications shift to increase internal engagement and trust
- Provided media training for executive leadership team

Public Relations & Corp Comm Manager

- Oversaw team of five to lead all North American Public and Consumer Relations initiatives -product
launches, promotions, brand and athlete influencer and brand ambassador program, consumer
communications, rider engagement, brand partnerships, and sales team support
-  Created and executed the annual strategy and oversaw $1.5MM budget for Cannondale, GT, Fabric,
Sombrio, and Sugio to drive sales and grow market share in North America
-  Developed and executed dealer communication across +1000 retailers including REI

Sr Public Relations Manager

- Created story-driven communication to add emotion to a data driven analytical industry
- Responsible for creating marketing, branding, and communication objectives

Marketing Comms Manager

- Led public relations and social media team of four across the entire fitness and outdoors product
portfolio – running, cycling, swimming, hiking, camping, and more
- Defined messaging and positioning around new products to shape perceptions and drive sales
- Drove PR and product adoption via sponsored athlete activations with the Pro-Cycling team at all
major cycling events including Tour de France, NYC Marathon, Boston Marathon, Interbike, CES,
and more
- Company spokesperson for industry leading panels and media outlets

Media Relations

- Developed sales collateral to inform medical professionals (therapists, chiropractors, podiatrists)
about services and products offered
- Trained sales force on new products, selling techniques, and communication

Sales Training/Community Outreach 

Find out detailed information about Justin McCarthy, Chief Marketing Advisor in Fairway, KS

Justin McCarthy: Chief Marketing Advisor in Fairway, KS

Justin McCarthy