Justin McCarthy: Chief Marketing Advisor in Fairway, KS
Justin McCarthy
Chief Marketing Advisor
Fairway | United States
Skills
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Interests
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Work experience
Skyfire
Chief Marketing Advisor | 08/2019 - Current
- Led team of 6 to deliver complete company rebrand positioning, messaging, visualization, and
website redesign
- Generated 5x media coverage via earned media, reactive inquiries, and optimizing search
- Developed and aligned executives to revised solution-based org structure supporting brand
position to sell solutions over individual products
Grown Rogue
Investor Relations Lead - Grown Rogue, Independent Consultant | 01/2020 - Current
- Wrote all quarterly and annual earning releases in collaboration with the CEO, CMO, and CFO
- Responsible for reactive and proactive corporate/media relations
Dairy Farmers of America
Public Relations & Corp Comm Manager | 09/2018 - 08/2019
- Ran all commercial public relations across 29 brands including - product launches from concept
to execution, selection and management of agencies, and crisis PR
- Drove internal culture and communications shift to increase internal engagement and trust
- Provided media training for executive leadership team
Cycling Sports Group
Sr Public Relations Manager | 12/2016 - 09/2018
- Oversaw team of five to lead all North American Public and Consumer Relations initiatives -product
launches, promotions, brand and athlete influencer and brand ambassador program, consumer
communications, rider engagement, brand partnerships, and sales team support
- Created and executed the annual strategy and oversaw $1.5MM budget for Cannondale, GT, Fabric,
Sombrio, and Sugio to drive sales and grow market share in North America
- Developed and executed dealer communication across +1000 retailers including REI
Acceleration Laboratory Services, Inc
Marketing Comms Manager | 01/2014 - 07/2016
- Created story-driven communication to add emotion to a data driven analytical industry
- Responsible for creating marketing, branding, and communication objectives
Garmin International
Media Relations | 10/2008 - 01/2014
- Led public relations and social media team of four across the entire fitness and outdoors product
portfolio – running, cycling, swimming, hiking, camping, and more
- Defined messaging and positioning around new products to shape perceptions and drive sales
- Drove PR and product adoption via sponsored athlete activations with the Pro-Cycling team at all
major cycling events including Tour de France, NYC Marathon, Boston Marathon, Interbike, CES,
and more
- Company spokesperson for industry leading panels and media outlets
New Balance KC
Sales Training/Community Outreach | 07/2006 - 03/2010
- Developed sales collateral to inform medical professionals (therapists, chiropractors, podiatrists)
about services and products offered
- Trained sales force on new products, selling techniques, and communication