Justin Yeck: in Dallas, TX
Justin Yeck
Dallas | United States
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Work experience
Feizy Import & Export DBA Feizy Rugs
Vice President of Sales, Marketing, Product Development & Design | 03/2018 - 08/2022
Executed all aspects of three major divisions, omnichannel sales, marketing, and product development & design, with major
influence companywide. Supervised seven managers and key projects, driving bottom-line growth and triggering record-setting
sales of $50M+ for a team of 50+ field agents and seven regional managers. Retooled data-driven planning utilizing insights to reduce the deficit by 45 basis points. Structured field and corporate support, training, and budget controls. Played an integral role in new product development and rollouts. Applied expertise to product life cycle plans from design to sourcing to conception
through production and sale.
• Accomplished sales growth of 148% during the pandemic, implementing multifaceted strategies with a closely monitored
advertising budget contributing to 20% average year-over-year projections.
• Outperformed expectations in product development, introducing 100+ new collections and 500+ designs.
• Owned social media and email engagement practices, winning a 200% traffic and customer engagement boost.
• Revamped advertising, catalog production, and integration of quarterly sales tools focused on effective brand messaging,
cost reduction, and industry-leading results across print, digital, and in-person marketing campaigns.
• Revitalized market share and business development in medium and large interior design firms and retailers by 15%.
• Established visual merchandising direction for the brand's four showrooms, guiding the buildout and setup of a new
showroom in High Point, NC, on top of upgrading showrooms to create visual interaction with retail and interior design
customers.
• Facilitated robust training programs for continuing education units while also presenting at the National American Society of Interior Designers (ASID) and National Interior Design Society (IDS) yearly conferences.
• Grew sales by 35% with a 20 basis point boost in the margin after developing and launching highly successful concierge sales,
an industry first, which harnessed 40K-unit one-of-a-kind inventory nationwide.
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Vice President of Sales, Marketing, Product Development & Design )
• Forged meaningful working relationships using a strong executive presence across all organizational levels to influence
positive change and recommend creative solutions to senior management teams.
• Secured licensing partnership with Thom Filicia Home, an account now representing 3% of total sales through extensive
marketing and promotional sales campaigns.
• Championed positive customer experiences through visual storytelling with designs and activations centered on customer
engagement.
Feizy Import & Export DBA Feizy Rugs
Regional Sales Manager, West | 07/2017 - 02/2018
Directed business development and sales efforts for the western region of the U.S. and Canada markets to outperform targets.
Managed expense budget of $8M. Traveled extensively to identify areas of improvement. Trained and inspired teams in product
knowledge, merchandising, competitive selling, and product applications. Recruited, onboarded, and mentored sales leaders.
Analyzed core data to achieve KPIs and aid with long-term goal-setting and decision-making aligned to company initiatives.
Facilitated efficient processing of information, paperwork, collateral, and orders.
• Tracked sales against quarterly benchmarks, elevating business from double-digit losses to 5% year-over-year growth,
ultimately growing the region to $8M.
• Negotiated and closed deals with major multistore retailers and flooring dealers to carry the brand with a portfolio of business of 7K+ accounts, 10% of which grossed multi-million dollars in business.
• Attended customer events and tradeshows to market the brand and prospect new opportunities to grow its footprint.
• Fostered communication and collaboration among sales and customer support units; effectively researched competitors and conducted in-depth market research for trends in designer market segments.
• Maintained professional brand image and demeanor to customers with the utmost ethical standards of integrity.
Williams-Sonoma Inc
Regional Manager, Pottery Barn Kids West | 01/2015 - 06/2017
Accelerated operations, sales, and regional performance according to corporate vision and mission at 10 locations with $25M in annual sales. Identified creative ways to reduce payroll costs while driving net contribution. Coached future leaders while guiding
ongoing professional development. Served as Head of the Design Services Task Force in 2017 and as a member of the GM Master's
Program in 2015. Honored with People First Nominee in 2016 for superior leadership.
• Drove year-over-year sales with four stores winning top doors in comp results for the company in 2016 and consistently
receiving top-5 district sales in sales for five consecutive years.
• Orchestrated an average of 30%+ in business development to include email capture, credit card, and registry sales.
• Expanded brand visibility to improve volume, proactively networking, recruiting, and forming partner relationships to recruit
and hire top talent with internal advancement for employee retention and satisfaction.
Sephora North America
Store Director Trainer, Midwest & Mid-Atlantic Regions | 06/2008 - 07/2014
Held accountability for multi-unit sourcing and training top talent across two major regions with direct reports of 100+ qualified
employees. Oversaw multiple locations, with some exceeding $10M volume. Developed staff modeling best practices in recruitment and hiring as well as communications and strategic planning; advanced corporate succession planning, promoting 10+
senior managers. Proudly promoted top performers to advance career success and upward mobility.
• Boosted sales by 10%+ at all locations combined with average dollar sales and units per transaction improvements by 50%,
exceeding corporate objectives across all core KPIs.
• Strategized high-impact business plans and store-directed initiatives, elevating luxury brand sales using targeted training,
special events, coaching, and corporate partnerships that triggered double-digit sales improvements.
• Built a culture of exceptional customer service, turning around the lowest performing location to a top 10% ranking
combined with 15% growth in overall client service metrics, equating to a 95% satisfaction rate.