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Digital Marketing and Ecommerce Manager

Digital & Media

Built and launched new Shopify store. Oversaw site maintenance including homepage updates, inventory control,
visual merchandising, product launches, promotions and additional sales channels including Instagram and Facebook.
?	Managed and maintained digital marketing strategy through social media platforms, email campaigns, promotional
calendar.
?	Developed Brand Ambassador program to increase exposure and build highly engaged following.
?	Successfully drive over $10,000 in sales in first 3 months of website launch.

Created, updated, and oversaw monthly marketing calendar, working closely with buyers, sales team to ensure the
successful promotion of top trending merchandise, integrating in-game, in-store marketing promotions, online and digital media content (banners, social media content, e-mail, physical mailers).
? Built out campaigns around product launches, player acquisitions, special events, holiday promotions, etc. Managed
& maintained brand partnerships with top NBA/NHL teams, including managing, overseeing PR strategy (releases, collaborations, trades).
? Oversaw City Edition launch w/ Lakers, Clippers, Timberwolves, developed marketing strategy, including unique e-
commerce landing pages, in-store events, and various digital media campaigns. Maintained launch momentum, social
media presence through continuous promotion & follow-through from launch to completion.

Merchandise, Marketing, & Analytics Manager

Built and maintained strong relationships with premier swimwear brands, influencers, multimedia companies, and
other retail partners. Managed and trained a team of employees while operating a company with $2 million/year in revenue. Maintained website operation (front end & back end), updated promotions, banners, and merchandise.
Created and implemented marketing calendars and campaigns.
? Represented company at multiple tradeshows, including Miami Swim Week, gaining insight into current and upcoming market trends within the swimwear industry. Used insights to select and market top trending merchandise.
? Organized and oversaw photos shoots (lifestyle and E-commerce), worked with models/photographer/influencers to organically create print/digital marketing content.

Director of Operations and Lead Buyer

Stocked & prepped sales displays based on popular brands and fashion trends. Monitored and maintained inventory
at multiple store locations, selected upcoming stock based on previous sales figures.
? Implemented social media marketing (FB, Instagram), saw sharp increase in sales revenue & in-store/online traffic.

Assistant Manager and Buying Associate

Find out detailed information about Justine Saltzman, Digital Marketing and Ecommerce Manager in Denver, CO

Justine Saltzman: Digital Marketing and Ecommerce Manager in Denver, CO

Justine Saltzman

Colorado State University