Fashion

Lifestyle

Streetwear

Snowboarding

Swimming

Rollerblading

And caster board (ripstik)

Product development and product line management
•	Developed women’s fashion footwear in all categories that represent Breckelle’s brand, including flat sandals, sneakers, ballerinas, high heels, wedges and boots.
•	Coordinated the development of designs from prototype to production: create construction, correct fitting, develop materials, prepare and manage tech packs. 
•	Develop private label (SMU) product lines for Shiekh, Novus (Bakers), Windsor, Agaci, etc.
Market and trend analysis
•	Analyzed sales data and market trends to develop future merchandising plans to enhance profitability while considering pricing, delivery timing, etc.
•	Assisted purchasing manager to evaluate product line by providing competitive analysis including competitors’ product research and pricing information. 
•	Presented seasonal trend reports to sales team and major customers.
•	Footwear catalogue editor in-chief: layout, content editing, color proofs, photography editing, etc.
•	Attend shoe shows.

Sr. Product Developer & Merchandiser

•	Footwear design and development consultation
•	Materials sourcing and factory out-sourcing consultation 
•	Clients: Palos Verdes footwear (Volatile, Very Volatile, Sbicca), OBETA Shoes Ltd., MeHoney, Pantya LLC.


Freelance Footwear Designer and Sourcing Specialist

Footwear design
•	Designed and developed the Qupid brand from concept to production (specialized in life style and casual flat shoes: sandals, ballerinas, sneakers, etc.) 
•	Created illustrations, images, and concept sketches, and developed tech packs including choosing materials and colors. 
•	Collaborated with factories to make design adjustments that enhance quality including fitting, material property, and color.
•	Researched and analyzed retail markets across US, Asia & Europe to identify and forecast trends in colors, styles, materials, shoe constructions, and ornaments.
Sales and marketing
•	Develop private label (SMU) product lines for Charlotte Russe, Nordstrom Rack, Buckle, Boot Barn, etc. 
•	Attend shoe shows:  MAGIC, PLATFORM, WSA, FFANY, Canton Fair


Sr. Footwear Designer

Product development and merchandise planning
•	Designed and managed the manufacturing of a coherent line of flat footwear targeting major fashion trends and defining the Bamboo and Dollhouse brands.
•	Supervised the development of designs from prototype to production: create construction, adjust fitting, prepare and manage tech packs, and confirm sample quality.
•	Provided merchandise planning to purchasing manager considering sales history for different customer base.  
•	Develop private label (SMU) product lines for Rainbow (rainbowshops.com), Wet Seal, Charlotte Russe, Buckle, BCBG, Vida, and Bakers, etc.
•	Coach and train new line builders and product developers.
•	Co-ordinated merchandisers, sales, customers, Asia sample room, overseas vendors and factories to develop products.
Market and trend analysis
•	Presented seasonal trend reports to all teams and major customers.
•	Scouted shopping locales across US and Europe to identify and forecast new trends.
•	Attend shoe shows

Product Line Builder / Product Developer / Sourcing Specialist

• Analyzed customer shipping profit and loss statements
• Settled disputes between customer, shippers, oversea agents, and warehouses
• Coordinated shipment schedules with land freight companies and customers

Customer Service

• Identified client long-term goals and objectives by assessing their financial resources
• Analyzed market conditions affecting clients’ portfolios
• Developed and monitored customized financial plans for clients

Financial Consultant

Find out detailed information about Justine T.L. Nicolson,  in Irvine, CA

Justine T.L. Nicolson: in Irvine, CA

Justine T.L. Nicolson