Justus Caldwell: Brand Owner in Los Angeles, CA

Started a quilted apparel and accessories brand with flagship store in Los Angeles. Conceptualized brand identity. Designed and hand-sewed samples. Procured local factories to produce products. Sourced materials. Engineered products for optimal pricing/margin. Analyzed market. Trend forecasting. Developed marketing collateral. Content creation. Hired/managed social media/marketing team. Digital marketing. Hired web developer. Carried out sales/marketing calendar. Built wholesale program. Attended tradeshows. Prebooked collections. Built Online sales platform. Designed flagship store. Managed build project. Event planning. Hired staff. Managed operations.

Operations of Multifaceted apparel production company. Oversee design department specializing in private label business for major retailers and corporations domestically and globally. Brand acquisition and sales for action sports distribution department. Global sales strategizing and development integrated into an established network of retailers, distributors and premier brands in action sports. Brand management and marketing coordination from social media campaigns to pop up shops and tradeshows. Oversee all international business development and relations. Team leading. Upholding mission statement and vision manifestation. Trend forecasting based on industry standard and data analysis. Conceptualizing seasonal collections. Designing, sampling and producing +100 piece seasonal collections. Asset development and management. Build presentations and sales collateral for key accounts and mom and pop retailers. Oversea deliveries. Brand Architecture.

Working with finer retailers and distros globally to transfer enthusiasm. Specializing in product knowledge, strategic sales planning and CRM. Navigation through a large network of developed relationships of international customers by maintaining organically built relationships. This position was especially unique to my experience from jump. The brand had changed owners and needed to reestablish relationships with 30 distributors in a matter of days before a planned tradeshow. We were able to reconnect in time to book appointments and book out everything with each distro within 1 week. If it wasn't for my +10 years in the industry I would not have been able to pull it off, nor would I have had the ability to maintain those relationships and double the brands sales from the year previous. I thoroughly enjoyed the challenge, workin with Habitat was inspiring and fun. When they decided to take sales in-house we parted amicably and maintain contact.

--Worked directly with Creative Director to build and maintain global grassroots sales/sell-through program for emerging headwear brand, consisting of +400 retailers totaling +7200 doors. Developed goal oriented global/key account and distributor sales strategies and maintained relationships. Traveled internationally 6-10 months out of the year. Created and executed marketing strategies and campaigns. Built and managed SMU programs with key accounts and distributors. Oversaw a complex network of retail merchandising campaigns over 40 countries. Developed curriculum, trained and managed sales team. Developed reporting systems. Managed online B2B market place. Margin building, cold calling, shipping receiving, basic accounting tasks and other tasks associated with brand management.

Built grassroots sales/sell-through program for emerging apparel brand consisting of 100 retailers totaling 1200 retail doors. Developed global/key account sales strategies and maintained relationships. Created and executed marketing strategies and campaigns. Developed curriculum, trained and managed sales team. Managed online B2B market place. Cold calls, shipping receiving, basic accounting tasks and other tasks associated with brand management.