Lifestyle

Music

Snow

Surf

Yoga

Health & Fitness

Camping

Hiking

Traveling

Going to the beach

Going to concerts

Trying new restaurants

Integrated Marketing Manager

Marketing & Sales

I am a versatile and results-driven creative professional with broad experience in cross-channel marketing strategy, content creation, reporting, and event planning. Leveraging leadership and strong communication skills, I build trusting relationships with internal teams and external agencies. I am a self-starter with a passion for story telling and thrive in fast-paced work environments that welcomes new ways of thinking and problem solving.

My parents raised my brothers and I to live an active lifestyle with a love and appreciation for the outdoors. I love a challenge, whether that be hiking up Mt. Whitney, snowboarding in the French Alps, or playing beach volleyball in my hometown. I hope to channel my adventurous spirit into a company that believes in inspiring others to think differently and make a positive change on the world.

• Execute the overall marketing strategy for e-commerce as it spans across all of Tastemade's organic and paid digital channels
• Lead development of marketing and communication plans for new
product launches
• Concept, deliver, and continually optimize e-commerce assets for all
organic and paid social channels
• Develop all brand partnerships and collaborations
• Manage the work of our graphic designer and customer service rep

• Own the marketing calendar and implement across all related teams
• Manage the creation of landing pages with our tech and design teams
• Analyze weekly data from Google Analytics, Shopify Plus, Google Ads, and Facebook Ads and make actionable changes
• Plan and execute trade shows for our sub brand, Prepd, and keep up with B2B relationship management
• Started and currently manage the affiliate network and influencer efforts
• Own email marketing from overall strategy, copy writing, and design
management to testing, reporting, and implementation
• Executed the Tastemade rebrand across all social channels and partner
platforms simultaneously in 8 countries
• Supported the Head Merchant in vendor management & merchandising
• Directed and produced the first Tastemade Store pop-up

E-Commerce Marketing Coordinator

• Supported CEO, Co-Founders and Head of Programming
• Maintained calendars and schedules
• Coordinated all internal and external meetings, calls, and business trips
• Owned expense reporting and budget tracking
• Managed all office maintenance, improvements, and site expansion
• Co-Founded the Tastemade culture program and continue to lead efforts
• Provided HR support for on-boarding & company wide communications
• Produced three company-wide "Tastemade Live" events, each spanning
over multiple days with 100+ in attendance from around the globe
• Produced four holiday parties, each involving multiple vendors with attendance around 300 people

Executive Assistant

Find out detailed information about Kailey Fudge, Integrated Marketing Manager in Los Angeles, CA

Kailey Fudge: Integrated Marketing Manager in Los Angeles, CA

Kailey Fudge