Kaitlyn Drake: in Rancho Santa Margarita, CA

•Developed and managed eclectic street market; obtained city permits, managed individual event and overall budgets, recruited and managed vendor relationships, and oversaw general event logistics • Reached out and cultivated relationships with local media influencers to build brand awareness • Managed timelines for company objectives to ensure timely execution and success • Gathered vendor survey feedback and sales data to analyze sales trends and better provide our customers with desired goods

• Ensured a pleasant and superior customer experience at an innovative Tex-Mex restaurant • Summarized POS reports and included data in our daily operational reports • Effectively managed fifteen person team of servers, bartenders, and hosts • Established new hire training program, implementing best practices for servers and bartenders

• Built relationships with community partners, including W Hotel Austin, to host live music events • Developed and marketed “hip” “gear-head” brand image to targeted audience • Ran social media ad campaigns to promote attendance at live events • Responsible for industry and competitive market research and tracking trends

• Managed SXSW Advancement email maintaining timely communication with hundreds of artists • Liaison for attending artists; advised on logistics to ensure a seamless production and maintained privacy of client account information • Provided on-site support for festival artist check-in, wristband distribution and worked with management team to problem-solve any issues that arose

• Coordinated activities for team 40 to work both collaboratively and in functional departments • Responsible for all facets of concert production including managing teams, financial projections, and coordinating vendor rentals • Oversaw the implementation of event marketing campaigns, effectively coordinating with SCOPE Production marketing teams and university box office staff