Kalani Millsaps: in Los Alamitos, CA

- Oversaw global public relations across three distinct brands (Quiksilver, Roxy, DC Shoes) - Directed communications and asset strategies for unified distribution across markets - Liaison to key industry managers, agents, and publicists for major athletes - Determined product placement strategy, including celebrity product seeding, online, print, television, film and music video placements - Responsible for selection and management of all product for marketing and PR needs - Developed and managed the Quiksilver PR Blog to share all relevant press coverage and company news with executives, sales reps, and Board of Directors - Hired, trained and managed over 15 PR/marketing interns

- Monitored and compiled media coverage for brands, athletes, events, and retail items - Maintained product inventory and assembled media and promotional packages - Assisted in community relations via community service, fan mail, and donations - Established database management systems for multiple functions - Created project and event presentations and monthly coverage recap reports

- Media tracking of various outlets for Quiksilver-related coverage - Formatted press clippings for reports, media tracking database and internal blog - Fulfilled appropriate media and promotional requests